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MARU-HI First Variety Pack, Offering Four Japanese-Inspired Flavors In One Convenient 12-Can Case

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#readytodrink #cocktails #cannedcocktails #sparklingcocktail
Published
07/23/2025 by

Suntory Holdings today announced the U.S. debut of the MARU-HI Variety Pack, the brand's first multi-flavor package since its January launch. The new 12-can case combines all four MARU-HI sparkling cocktail flavors—Traditional Citrus, Strawberry, Pineapple and Kiwi—giving shoppers an effortless way to sample the complete lineup in a single purchase.

 

Key Details

  • Pack size: 12 x 12 fl oz cans (three cans of each flavor)
  • ABV: 5 %
  • SRP: ~ $21.99 (line-priced with leading hard-seltzer 12-packs)
  • Availability:
    • California retail & e-commerce: late June 2025
    • Hawaii retail: July 2025
  • Other formats remain: single-flavor 6- & 12-packs, 24-oz singles 

 

Japanese Chu-hi, Re-imagined for the U.S.
First poured in Tokyo Izakaya bars, Chu-hi cocktails now fuel Japan's second-largest RTD market. MARU-HI translates that bar staple into a crisp flavored-malt beverage, delivering balanced taste with roughly 128 calories and fewer than 8 g of carbs per 12-oz serving. 

 

Flavor Line-up

  • Traditional Citrus – subtle lemon-lime backbone
  • Strawberry – fresh, bright and berry-forward
  • Pineapple – juicy tropical refreshment inspired by Southern Japan
  • Kiwi – sweet-tart, lightly exotic, the newest Izakaya favorite 

 

Built for Sharing
With three cans of each flavor, the variety pack removes the need to choose—perfect for backyard BBQs, sushi take-away nights or beach coolers. The launch advances Suntory's goal of becoming the world's leading ready-to-drink company by 2030. 

To find MARU-HI near you, visit maruhi.com or follow @DrinkMaruHi on Instagram, YouTube and Facebook. 

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