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McLaren Automotive and luxury sneaker brand APL kickstart the new year with three new colourways

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Published
02/13/2023 by

Luxury supercar maker McLaren Automotive and APL, the high-performance athletic footwear brand, have released a new drop of the APL McLaren HySpeed™ in three new striking colourways.

This is the second drop of the APL McLaren HySpeed™ range of luxury sneakers inspired by McLaren’s iconic supercars and hypercars since its initial global release last August and continues the collaboration between the two companies who both sit at the intersection of quality, innovation, and performance.  

Both leaders in their respective product categories, APL and McLaren Automotive combine the pursuit of performance with world class quality and luxurious materials; the brand’s aligned design aesthetics and parallels represent the pinnacle of luxury and performance.  

With such close parallels in brand philosophy, the collaboration progressed in a natural direction guided by both McLaren and APL’s design pillars to create a truly special collection. This resulted in the development of a new range of footwear that further elevates design, performance, technology, and construction in the luxury footwear category. 

“Following the hugely positive reception of the first drop of APL McLaren HySpeed™ sneakers, we have collaborated with APL to introduce exciting new colourways to the collection inspired by the vibrancy, dynamics and energy of our supercars. Both McLaren and APL are leaders in their fields and are committed to pushing the boundaries of design and technology for enhanced performance, which makes this collaboration such a perfect fit.”
George Biggs, Chief Sales and Marketing Officer, McLaren Automotive

“Deepening our collaboration with McLaren Automotive with the launch of our three new colours in the HySpeed is very exciting because the new colours show how versatile and exciting the collaboration can be, specifically with a special colourway such as the Pristine/Magenta ombré fade.

“We were inspired by the ‘Wizards of Woking’, and as an homage, we at APL created and applied unique mixtures of texture and colour to the HySpeed for the newest release.”
Adam Goldston and Ryan Goldston, APL Co-Founders

The 2023 APL McLaren HySpeed™ is now available in three new colourways: 

  • Magenta/Pristine — The vibrant magenta represents the dynamic performance and driving characteristics mixed seamlessly with yellow hues as an ode to the luxurious lifestyle of APL and McLaren  
  • Pristine/Tan/Midnight — A lifestyle inspired colourway taking inspiration from McLaren interiors and the French Riviera
  • Black/White — A updated, fresh new take on APL’s historical best-selling colourway  

The 2023 APL McLaren HySpeed™ retails for £545 / $450 / 619,95€ at www.AthleticPropulsionLabs.com and at APL’s Flagship Store Experience at The Grove in Los Angeles. 

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