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Mercer Vine Presents Cinematic Experience To List Beverly Hills Home For Nearly $15 Million

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Published
04/04/2017 by

Mercer Vine, a leader in Los Angeles luxury real estate, has announced its exclusive listing of 1420 Laurel Way for $14,995,000. The newly-redesigned home is the epitome of sleek, modern living and Mercer Vine has created a unique cinematic experience exemplifying their custom-tailored approach to marketing luxury properties.

Courtesy of Mercer Vine

"From its open design to its sweeping, unobstructed panoramic views stretching from Downtown LA to the Pacific coast, this property is a true work of art that embodies modern living in Los Angeles," says Mercer Vine founder Adam Rosenfeld, who shares the listing with Mercer Vine's Kyle Giese. "We wanted to reach new audiences by taking a highly creative approach to marketing this property to some of the most discerning buyers."

As a leader in the luxury real estate industry, Mercer Vine has distinguished itself in its approach to creative marketing through imaginative branding and a closeness to the arts. Working alongside award-winning choreographer Jacob Jonas, founder of Jacob Jonas The Company, the Mercer Vine creative team has composed a one-of-a-kind, choreographed film to showcase the property's breathtaking design. Directed by Emmanuelle Pickett, Mercer Vine's creative director, two professional dancers move throughout the modern home, unveiling white oak matte floors that flow seamlessly from the interior to the massive outdoor deck and infinity pool. The dancers' movements perfectly complement the angles of the structure, combining both the art of dance and the art of design.

"My goal with the creative branding for Mercer Vine is to always point to something else, something more transcendent," says Pickett. "Collaborating with Jacob Jonas and his incredible dancers allowed us to explore the intersection of dance and architecture and make the viewers feel like they are actually there for a moment, on that balcony overlooking the whole city. Instead of just seeing images of a house, hopefully this film can show them a potential new beginning."

The four bedroom, two bathroom home is situated on 5,950 square-feet in the heart of Beverly Hills. Other key design elements of the 1420 Laurel Way listing include:

  • A screening room, two bedrooms and a junior master suite overlooking downtown LA that complete the first floor;
  • A floating staircase that provides a pathway to the master suite, which occupies the entire second level and includes a sundeck, sitting room, dual walk-in closets, and a luxurious bath with city views; and
  • A versatile basement with natural lighting, bar, full bath and a 40-foot sliding door that opens to the LA skyline.

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