Miami Beach: Summer's Capital of Fashion

07/12/2016 by

You're not in Milananymore. Miami Beach, famous for its vibrant nightlife, sun-kissed beaches and hosting Art Basel Americas, in July becomes the number one destination for all things fashion. Elite designers descend on Miami Beach to showcase their brand's innovative and unique creations during dozens of fashion shows at SwimShow 2016 and FUNKSHION Fashion Week Miami Beach. Visitors and locals alike can be a part of the action with satellite parties and events including MIAMI Magazine's Sun.Sand.SPLASHION with international DJs and lots of entertainment.

"Swim Week is just another example of how Miami Beach has cemented its place as a premier international hotspot for every type of visitor," says Peggy Benua, Chair, Miami Beach Visitor and Convention Authority (MBVCA). "Guests can enjoy the beach, visit museums, sample the famous restaurants and bars, and in July they can also attend first-class fashion shows; very few cities can offer all of this."

Miami Beach's incomparable cultural diversity, Art Deco architecture and majestic natural beauty make it the ideal venue for the creative fashion world.

"The city's unique vibe and energy has always motivated and encouraged us to consistently produce one of the best fashion weeks in South Florida," saysAleksandar Stojanovic, Executive Director, FUNKSHION Fashion Week. "It has been incredible to witness the dramatic evolution that we have seen for the past 10 years at FUNKSHION; we have been successful because we've been able to tap into the city's resources to expand the talent while growing the show, its possibilities and capabilities."

Ready to check out the season's hottest trends? Mark your calendar and grab a seat at the many fashion shows this July that make Miami Beach summer's top spot for fashion.

Top Events & Fashion Shows during Swim Week:

MIAMI Magazine's Sun.Sand.SPLASHION 
Taking place on Tuesday, July 12 at 8 p.m. at the trendy W South Beach,MIAMI Magazine's Sun.Sand.SPLASHION has become the unofficial kickoff event to Swim Week. Guests will enjoy a group fashion show, beauty and wellness samples, live entertainment, specialty cocktails as well as an up and close look at BMW's newest models.

FUNKSHION Swim: Fashion Week Miami Beach 
Celebrating its 13th season on the Beach, FUNKSHION Fashion Week provides an intelligent, innovative platform for progressive, established, and emerging designers to showcase their cutting-edge collections. Designers often integrate music into their shows, many personally selecting their favorite celebrity DJs to preside over their runways. The four-day event runs from July 13-17.

SwimShow 2016 
For over three decades SwimShow is considered the hub for the swim and resort wear industry. Hosted at the Miami Beach Convention Center, the multi-day draws over 3,000 buyers from 60 different countries spanning the globe and is the world's largest swimwear tradeshow in the world with over 2,500 of the world's top lines. SwimShow runs from July 16-19.

A full calendar of events can be found here: The Official Calendar of Miami Swim Week 2016

About Miami Beach 
Recently awarded first place in the 2016 edition of the Travvy Awards, presented by travAlliancemedia in the category of "Best Wedding Destination, U.S. & Canada" and a winner in the 2014 and 2015 Magellan Awards by Travel Weekly in the categories of "Destinations | Mobile App" and "Overall Spa Destinations| U.S and Canada" respectively, Miami Beach is a favorite destination among travelers worldwide. Renowned for its unparalleled culinary offerings, extravagant nightlife, rich culture, luxe shopping and plush hotels,Miami Beach is home to unique museums, the New World Symphony, Miami City Ballet, Miami Beach Convention Center, international festivals and art exhibitions, boat and auto shows, over 187 boutique and resort hotels and 12 public parks; it is no wonder the beautifully diverse city is one of the world's most popular vacation destinations. Boasting seven miles of breathtaking beaches, Miami Beach is easily accessible from the Port of Miami and MiamiInternational Airport. The City of Miami Beach has been named one of the top cities worldwide for 'walkability' and is equally easy to navigate by bike or boat.   Known for its year-round sunny skies, the vibrant destination not only produces its own branded sun care line, MB Miami Beach Suncare, but has been ranked by TripAdvisor as number one in 2011's Top Winter Sun Vacation Rental Getaway Destinations and was also part of Top 25 Beaches in the World and Top 25 Destinations in the U.S. Miami Beach is like no other place in the world!

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