09/17/2022 by

Havas Chicago launched a new creative campaign for the first-of-its-kind and completely touchless Moen Smart Faucet with Motion Control. The campaign is called "King Midas" and features a TV commercial, as well as a series of digital and social media ads. The work is a charming riff off the story of the mythological king who turns everything he touches to gold, rendering it useless. But with his touchless Smart Faucet with Motion Control, King Midas discovers—to his delight—he can cheat his curse.

"Moen makes it easy to develop effective advertising because their products, like the Smart Faucet line, are groundbreaking in the industry," said Myra Nussbaum, president and chief creative officer of Havas Chicago. "Not only will the first truly touchless faucet be a game-changer for people with messy kitchens and hands everywhere, but King Midas also finally has something that doesn't fall victim to his curse."

While other faucets have motion-activated sensors and claim to be hands-free, they often require the handle left in the "on" position, which can look odd and confusing to users. Only Moen's Smart Faucet with Motion Control uses new sensor technology to allow users to turn water on and off and control temperature without having to place a finger on it. This is in addition to the award-winning voice activation technology that also controls temperature and quantity of water needed. Moen's Smart Faucet has even developed a few models without a handle for a sleek and design-forward look. The touchless design and voice innovation also make the faucet more accessible for users with disabilities and help keep kitchens germ free.

"Our real-time data showed that our customers were increasingly choosing to operate their Moen Smart Faucets by using the hands-free sensor, in addition to the voice-control features," said Mark-Hans Richer, senior vice president, chief marketing and innovation officer, Fortune Brands Water Innovations. "Knowing this, we decided to go next-level, and innovate ways for the first time to control temperature hands-free, as well. This innovation went so well that now we will even sell a Smart Faucet without a handle, as you won't need it if you don't want it. It is completely touchless."

Moen's Smart Faucet with Motion Control is part of the company's Smart Water Network—a game-changing, fully integrated system that controls, conserves, and personalizes water throughout the entire home, while also monitoring water usage, detecting leaks in pipes, and automatically shutting off water leaks before the home suffers damages. All products within Moen's Smart Water Network can be controlled using the Moen Smart Water app, connecting homeowners to their water like never before.