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Moët Hennessy's investment in French Bloom, pioneers in super-premium alcohol-free French sparkling

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#sparklingwine #wine #premiumwine #champagne
Published
10/05/2024 by

Moët Hennessy, the Wines and Spirits division of LVMH, is pleased to announce a strategic investment in French Bloom, the market leader in prestige alcohol-free sparkling wines, through the acquisition of a minority stake. The partnership reflects a shared vision between Moët Hennessy and French Bloom to lead together the future of sparkling wines without alcohol.

French Bloom was launched in 2021 by co-founders and long-time friends Maggie Frerejean-Taittinger and Constance Jablonski, along with Maggie's husband, Rodolphe Frerejean-Taittinger, after several years of R&D. By quickly establishing itself as pioneer in the non-alcoholic sparkling category, French Bloom has seen its collection of cuvées expand to over 30 countries in less than 3 years.  French Bloom's success is largely attributed to the well-balanced and complex quality of its sparkling cuvées, made with organic French Chardonnay and Pinot Noir wines. This is achieved through a visionary winemaking and dealcoholization process.  French Bloom embodies the incomparable intersection of French tradition and groundbreaking innovation, resonating strongly with the rising demands of 'flexi-drinkers' driven by moderation.

"We are incredibly proud to partner with French Bloom, a pioneer of non-alcoholic sparkling wine with unparalleled taste and distinctive brand identity. This investment aligns with Moët Hennessy's key strategic initiatives, demonstrating our commitment to offering high-quality alcohol-free choices to consumers who moderate their alcohol intake. We are confident that our expertise in Wines and Spirits, combined with French Bloom team's exceptional innovation and visionary leadership, will enable us to craft the future of this category. We are looking forward to working with Maggie, Constance and Rodolphe." says Philippe Schaus, CEO of Moët Hennessy.

"At French Bloom, our mission has always been to create alcohol-free sparkling cuvées of great complexity that allow everyone to truly celebrate together. In Moët Hennessy, we've found a partner who shares our vision for the future of the alcohol-free category and our commitment to expanding inviting moments of togetherness." says Maggie Frerejean-Taittinger & Constance Jablonski, Co-Founders, French Bloom

"We are thrilled to embark on this next step with Moët Hennessy, the undeniable world leader in luxury Wine and Spirits. With complementary expertise and a shared passion for innovation, we are confident we will accelerate our development, and push the boundaries of this fast-evolving space." says Rodolphe Frerejean-Taittinger CEO, French Bloom

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