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Monogram Appliances Unveils Two New Luxury Design Collections

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Published
01/17/2020 by

Monogram has revealed a reimagined suite of ultra-premium appliances in Canada with two new distinct collections: Minimalist and Statement. The luxury brand worked closely with high-end designers to achieve a seamless, contemporary feel for these new collections through elevated craftsmanship, meticulously selected materials and attention to every detail.

"Monogram's Minimalist and Statement collections reflect a transformation for the brand towards a sleek, contemporary style, while staying true to our core focus on craftsmanship and performance," explained Bob Park, Chief of brands for GE Appliances Canada. "These new collections exemplify a growing design trend we're seeing in luxury kitchen environments - a movement towards a streamlined and seamless look and feel."

To celebrate the launch of the Minimalist Collection, Monogram has collaborated with award-winning architectural studio PARTISANS to create a one-of-a-kind installation at the Interior Design Show (IDS) in Toronto - which runs from January 16 - January 19, 2020. The installation will unveil Monogram's Minimalist suite of appliances in a custom-created, all-glass kitchen. To bring to life the limitless design possibilities of the collection, the booth will also feature an integrated virtual reality program, developed by renowned visual content designer Norm Li. The interactive visualization element will use state-of-the-art technology to allow booth visitors to select from a broad offering of kitchen finishes and environments, and then see that look recreated in the installation, right before their eyes.

"We're always looking to collaborate with partners who aren't afraid to push boundaries in their respective fields to create something truly special. Monogram is a luxury appliance brand that does exactly that," said Pooya Baktash, a co-founder of PARTISANS along with Alexander Josephson and Jonathan Friedman. "The brand's focus on craftsmanship, elevated design and industry-leading innovation aligns with everything we value at PARTISANS."

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