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National Champion and 8x Pro Bowler Travis Kelce Announces Business Venture with Casa Azul Tequila

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#readytodrink #cocktails #cannedcocktails #alcoholicbeverage
Published
03/04/2023 by

Leading up to the highly anticipated game in Phoenix on Sunday, February 12, Casa Azul announced today that NFL Tight End Champion, Travis Kelce, will join the company as its latest investor. The announcement marks Kelce's first investment in the rapidly growing RTD market as he prepares for his third appearance at the championship game.

"Not only do I know how to get wins on the board, I also like to make sure everyone is having a good time anywhere I go." said Kelce. "I'm excited to turn up and announce my investment in Casa Azul Tequila Soda. To all the other hard seltzer brands out there, know your role and shut your mouth!"

Founded by serial beverage entrepreneur Lance Collins, Casa Azul Tequila Soda launched in August 2022 and is now available online and at retailers in California, Texas, Florida, Georgia, Colorado, Arizona, and Louisiana. The brand differentiates itself from many traditional canned drinks by utilizing real spirits, not malt liquor, and features a simple ingredient list that includes sparkling water, Casa Azul Tequila, natural fruit flavors, and agave nectar.

"Travis is one of the best players in the league, and he's also an influencer off the field in media and lifestyle," said Collins. "Kelce's investment in Casa Azul Tequila Soda will help introduce our RTD beverages to a new audience of sports fans who are seeking the best of both worlds — the real spirits and flavor found in canned cocktails, but with the low calories and low carbs of hard seltzers."

Casa Azul Tequila Soda is available in a convenient variety 8 pack featuring the current flavors: Lime Margarita, Strawberry Margarita, Peach Mango, and Watermelon, as well as in single flavor 4 packs. Ingredient differentiators include real Tequila from Jalisco, Mexico, 0-1 g carbs and 100 calories per can, and 5% alcohol.

"Casa Azul is the perfect fit for Travis because not only does he love tequila sodas, but the brand aligns with his values to promote real ingredients and great taste," said A&A Management Founder, Andre Eanes. "Casa Azul founder, Lance Collins, has an undeniable track record with successful exits in the beverage space with better-for-you products, so it makes sense to partner with them from the start."

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