NEFT Vodka, pioneer of a new category of ultra-premium sipping vodkas, today announced it will be kicking off the New Year with fans at the Rose Bowl Stadium's Big Game on New Year's Day, 2022. As the Official Vodka of the Stadium until mid-2023, NEFT intends to make a splash before and during the pre-game and game festivities, serving fans signature cocktails, samples, swag and other surprises.
Beginning at 8:00 a.m. PST, NEFT will open the NEFT Lounge at the event's FAN FEST, a massive tailgate party open to all ticket holders. Serving up two of its most popular signature cocktails, the Double Bloody Mary and Austrian Mule, the BEST VODKA winner will also be providing a three-part-tasting experience to the expected 25,000 attendees. The Lounge will be situated near the 18th hole of the neighboring Brookside Golf Course and will remain open throughout the Big Game.
Once inside the stadium, fans will continue to enjoy NEFT at various locations. Whether it be another Austrian Mule or a cocktail of choice with the ultra-premium vodka, NEFT will be available throughout the concourse wherever spirits are sold. In addition, ticket holders with VIP club access will have the unique opportunity to experience NEFT's ultimate signature cocktail, The Black Gold, at every bar, including the NEFT Branded Bar, on the D level of the Pavilion. Tastings will also be provided.