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New from TRIP: Meet Lemon Basil

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#cbdinfused #infuseddrinks #cbd #beverage
Published
07/08/2020 by

During lockdown, TRIP, the premium CBD brand, has been leveraging its highly engaged social media community to develop the latest flavour addition to its range of CBD infused drinks: Lemon Basil (RRP £2.29). When asked what they were missing most during lockdown, those most loyal to the brand highlighted their longing for flavours that encapsulated summer. The results were unanimous and in order to directly meet their customers demand, TRIP went about creating a riff on the classic citrus summer spritz.

Launching on Monday 6th July through TRIP’s online store, via its Deliveroo TRIP CBD Store, and nationwide into Planet Organic and independent cafés and restaurants, TRIP’s new limonata-inspired Lemon Basil flavour promises to bring a taste of continental Europe to the UK this summer. Infused with 15mg CBD and lemon juice with a basil twist, as with all TRIP drinks, Lemon Basil is powered by ginseng, l-theanine and chamomile, delivering authentic functionality in a vegan, gluten-free formula with no added sugar.  At only 20kcal per 250ml can, Lemon Basil is made in the UK and packaged in 100% recyclable cans.

Via its social media channel, TRIP teased its latest innovation to its community and within an hour boasted a 300-strong wait list. The launch of TRIP Lemon Basil follows significant increased demand for CBD during lockdown, given a rise in anxiety, where millennials have stated in surveys that they will increase CBD purchasing by 49% and TRIP have seen their online sales increase 6x. TRIP launches Lemon Basil alongside a clothing line designed to aid its audience in ‘finding calm in the chaos”.

Olivia Ferdi, co-founder of TRIP comments: “Seeing the incredible demand for our existing drinks range and huge growth of our online community in lockdown, it was really exciting to create something with our fans for this summer.  With everyone drinking more at home we’re delighted to offer a uniquely delicious  flavour to help people find calm in the everyday chaos, guilt-free. Bringing a TRIP twist on a classic summer favourite, we’d like consumers to take a TRIP anywhere, any time - to mark the positive moments, whether or not they’ll be travelling this year”

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