New Skincare Range Enabling Aman's Unique Luxurious Experiences to be Enjoyed at Home

Published
02/12/2023 by

KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; President & CEO: Kazutoshi Kobayashi) has cooperated with Aman Group SARL,. (Headquarters: Switzerland; CEO: Vlad Doronin) in the development of a new skincare range, Aman Essential Skin (five products) from Aman's lifestyle brand with global reach, Aman Essentials, and has started producing the products under an OEM contract (manufacture of other companies' brand products). The products will be available from January 11, 2023 in 20 countries, including Japan, and will also be used in treatments at Aman Tokyo and other Aman Spas around the world.

In KOSÉ's medium-to-long-term VISION 2026, we committed to "Evolving into a company with a global presence." We also defined our mutually beneficial relationships with all stakeholders*1 as KOSÉ Beauty Partnership, and are working together with those stakeholders to evolve into a company with a global presence, explore new possibilities in beauty, and create a unique cosmetics culture and new value. Furthermore, in relationship-building with customers, we have added the words "gender" and "generation" to "global" to form the acronym "3G" as an area for expanding our customers, and are promoting the creation of a borderless and gender- and age-neutral fan base.

The relationship between Aman and KOSÉ commenced with the launch of facial and body treatments2* using AQ MELIORITY items, the best product line of DECORTÉ, KOSÉ's high-prestige brand, in 2021 starting at Amanyangyun (China) in October, Aman Spa at The Connaught (UK) in November, Aman Le Mélézin (France) and Aman Tokyo (Japan) in December. Since then, the partnership between the parties has advanced, and Aman Essential Skin will now be launched, with KOSÉ cooperating in the development and contracted as OEM of the products. The products are a highly-functional skincare range for people of a wide range of ages, regardless of gender, combining the worldview of Aman, which caters to its clients' needs through luxurious and extraordinary experiences, with KOSÉ's manufacturing, which provides reliable functionality and quality.

*1 Includes customers (BtoC), suppliers, customers (BtoB), investors, human resources, collaborators, competitors, government, environment, and community
*2 Press Release dated October 28, 2021
https://www.kose.co.jp/company/en/content/uploads/2021/11/4026dd878979b555ae0a7bfc27484e96.pdf

Aman Essential Skin is focused on damage*3 caused by external environmental factors such as UV rays and dryness that are unavoidable in our daily lives no matter where we are in the world. Combined with ancient purple rice bran extract*4 and indigo extract*5, two plant ingredients that have long been treasured in Japan, these skincare products lead to moisturized, supple and glowing skin. The formulations are designed to be free of fragrance, alcohol (ethyl alcohol), parabens, sodium lauryl sulfate, and gluten, while providing a luxurious and comfortable feel.

*3 Rough skin and lack of suppleness and luster *4 Rice bran extract *5 Japanese indigo leaf/stem extract

Clarifying Milk Cleanser  (150mL) $80

A milk cleanser that softens and spreads to remove makeup and impurities without feeling heavy. Formulated with phytosterols*6, which have excellent moisturizing capacity, it removes dead skin cells and excess sebum while protecting moisture.

Skin Activating Toner  (150mL) $95

A lotion that gently removes impurities from the skin while moisturizing it. The low-stimulant formula contains lactic acid*7 and hyaluronic acid*8, which is a moisturizing component found naturally in the skin, for a smooth, fine-textured complexion.

Replenishing Face Serum  (30mL) $170

A serum that helps to treat damage such as rough skin and lack of elasticity and luster caused by UV rays, dryness and other external environmental factors. The fresh gel blends in instantly and penetrates deeply into skin, promoting a healthy, translucent complexion.

Radiance Face Cream  (50mL) $250

A rich, thick cream that envelops the skin in a veil of moisture, protecting it from dryness and other external stresses. Combined with camellia oil*9 and adenosine*10, it leads to supple and luminous skin.

Illuminating Eye Cream  (20mL) $270

An eye cream that is as smooth as silk and spreads without feeling heavy. Combined with caffeine*11 and peptides*12, it moisturizes the delicate eye area, providing firmness and luminosity.

*6 Phytosterols *8 Sodium hyaluronate *9 Camellia seed oil *12 Palmitoyl pentapeptide-4
*4, *5, *6, *8, *9, *10, *11, and *12 are included for moisturizing, and *7 is included for softening the stratum corneum

With the OEM contract for this new skincare range, we will further deepen our partnership with Aman and support the luxurious and extraordinary experiences that Aman offers. At the same time, regarding this as an opportunity to make contact with new customers and other stakeholders around the world, we will evolve into a company with a global presence.


Comment from representatives of both companies

Kristina Romanova, CEO of Aman Essentials

 The strategic vision and ambition for Aman Essentials, is to create a considered and timeless curation of the finest products which reflect the Aman way of living. The creation of Essential Skin marks the next phase in this journey, bringing our clients a targeted range of functional skincare which delivers exceptional results using gentle yet effective ingredients and fragrance-free formulations, focused on celebrating and preserving one's natural beauty.

Personally, I have been fortunate to travel extensively, much like our clients, and I know the importance of having a routine which can reduce the impact of environmental stressors and keep the skin calm and nourished. Aman Essential Skin reflects this ambition and we have worked closely with KOSÉ for over two years to ensure the formulations are suitable for all skin types and specific need states, as well as being tactile and enjoyable to use, so the products will become a much-loved part of our clients' everyday rituals and routines.

Kazutoshi Kobayashi, President & CEO of KOSÉ

KOSÉ focuses in its product manufacturing on creating products that are not only safe and reliable, but also always highly effective and provide the ultimate in comfort. Our uncompromising commitment to quality, which can be described as craftsmanship, and the selection of raw materials that make it possible for us to achieve that standard, have enabled us to consistently create innovative products and to be a leader in the Japanese market. Sharing Aman's worldview of providing unique and luxurious experiences, it is a great honor for us, two years after we began working with Aman to create new value, to have this opportunity to give shape to that value as cosmetics.