Multi-platinum selling artist, Young M.A. has teamed up with NYAK Cognac to create her own NYAK V.S.O.P limited-edition label, which will be available in select markets in February 2022. Last year, Young M.A. was tapped as NYAK's first official artist partner after the brand acknowledged the superstar's monumental breakthroughs in Hip-Hop culture as an independent artist.
"I am extremely excited to announce my new cognac under the NYAK brand," says Young M.A. "This isn't something that I'm just the face of – this is something that I'm invested in and ready to make a staple in both the entertainment and beverage industries."
Business Mogul and CEO of Detroit Equities, Dennis McKinley, Former VP for Remy Cointreau, Patrick Charpentier, and Jerome Hyafil, a former EVP, Seagram's Spirits and Wines, formed a dynamic team to create NYAK Cognac, which was the fastest-growing cognac brand in U.S. history with an unprecedented 1,000% annual growth rate in 2021. Today, NYAK is now in the top 10 of leading cognacs and growing.
"After a fantastic start in the U.S. cognac market last year, NYAK Cognac is celebrating the new year with the launch of NYAK V.S.O.P. with Young M.A.," says Owner, Dennis McKinley. "This aligns with our strong commitment to offer the only Cognac tailored made to the African American community and hip-hop culture."
Young M.A. has been very involved in the creative process, including the color choice (NYAK RED), which connects with her "Red Lyfe" motto, making the VSOP bottle one of the most vibrant cognac bottles on the market.
NYAK and Young M.A. have organized pre-launches in Houston and Dallas on January 28 and 29 at Total Wine & More locations. The V.S.O.P. will then rollout in Alabama, Massachusetts, Georgia, Michigan, Texas, Maryland, New York, Tennessee, Louisiana, Mississippi. Kentucky, New Jersey, Delaware, Connecticut, Wisconsin and Florida.
Young M.A. will begin appearing on behalf of NYAK Cognac across media platforms beginning this month.
For more information, please visit: https://www.nyakcognac.com.
For any media inquiries or interviews, please contact Lamont Johnson at Lamont@ArtDepartmentPR.com or 305.219.2242.