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Olive Tree People Launches The World's First Hydroxytyrosol-Powered Hair Serum

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Published
04/08/2025 by

Olive Tree People adds a new hair serum powered by the most potent antioxidant to its lineup. Introducing the H90 Hydroxytyrosol Hair Oil Serum: total nourishment from root to tip that protects, soothes and revitalises.

OLIVEDA is the first brand to include the polyphenol hydroxytyrosol in a hair formula, utilizing its protective powers to defend against environmental aggressors, support scalp health, and harmonize the hair ecosystem. With clinical studies and ORAC (Oxygen Radical Absorbance Capacity) testing proving hydroxytyrosol as up to 1285% more powerful of an antioxidant as vitamin C, its impact on hair vibrance could revolutionize the haircare category for good. 

Hydroxytyrosol has been proven to offer protection against environmental exposure, plus regulate hair color by helping to protect its melanin. H90 Hydroxytyrosol Hair Oil Serum also blends consciously-selected blend of bioactive plant and floral oils, different to the more commonly used filler oils used in this category (such as jojoba, coconut and almond):

  • Cold-pressed arbequina olive oil: packed with protective and hydrating compounds, smooths the hair shaft and moisturises scalp skin
  • Sea buckthorn oil: rich in omega fatty acids and antioxidants to support hair strength
  • Lavender oil: soothes both scalp and spirits for a calming effect
  • Ylang-Ylang oil: helps blood circulation in the scalp and balances oil production

 

Use H90 Hydroxytyrosol Hair Oil Serum for:

  • Adding smoothness and shine to hair
  • To soothe scalps that are excessively oily or dry
  • As a calming scalp massage to boost blood flow
  • As a revitalizing overnight deep treatment before washing

 

H90 Hydroxytyrosol Hair Oil Serum is an innovative new addition to OLIVEDA's dynamic hair lineup:

H22 Hair and Scalp Treatment: olive leaf elixir to strengthen and soothe sensitive scalps.

H23 All Hair Types Shampoo: nourishes and calms irritated scalps, adds silky shine and bounce to hair.

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