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On The Rocks (OTR™) Premium Cocktails Launches Ready-To-Drink (RTD) Midori Sour

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#cocktails #mixology #mixologists #spirits
Published
04/07/2023 by

OTR™ Premium Cocktails, the ready-to-serve cocktail brand developed by award-winning mixologists, has released the first-ever Midori Sour offered in a ready-to-drink format. OTR's latest bar-quality cocktail combines premium Midori Liqueur and pure creativity crafted into an upscale, ready-to-serve bottle.

The OTR Midori Sour Limited Release is an expressive cocktail that harmonizes Midori Melon Liqueur infused with Japanese melons, smooth vodka, and notes of bright lemon and lime and will be available beginning in April in select markets nationwide for a limited time. 

Midori, originally from Japan, and aptly named for its vibrant green color, made its US debut1 at the Saturday Night Fever launch party at the iconic New York City haunt- Studio 54. Fast forward to today, with 1980's nostalgia sweeping pop culture trends from music to fashion, television and beyond, it should come as no surprise that online searches for another 1980's staple - Midori cocktails - have increased 83%* this year.2

"As one of the fastest growing RTD brands, OTR is constantly innovating to push the boundaries of what the category can be," said Heather Boyd, managing director– RTD, Beam Suntory. "This limited-edition release of Midori Sour energizes and capitalizes on a trending era we know our consumers are experiencing firsthand and that has influenced top bar programs nationwide."

OTR Premium Cocktails was founded on the principle of delivering all the complexity and craftsmanship you would find at a bar, in a ready-to-drink cocktail, bringing that luxurious convenience into your own home. OTR Midori Sour boasts premium ingredients, bold flavor and vibrant color, perfect for elevating and energizing a celebratory moment, anytime, anywhere.

"With OTR Midori Sour, we are paying homage to the iconic cocktails that shaped 1980's nightlife by tapping into Beam Suntory's rich portfolio. As Beam Suntory is the originator of this iconic liquid, it's exciting to bring it back to life in this new format. OTR cocktails are all about finding the balance and flavor that gives you an experience that's greater than the sum of its parts, and our OTR Midori Sour is no exception," said Rocco Milano, co-founder and global brand ambassador, OTR Premium Cocktails.

The Midori Sour is available now in 375 ml and 200 ml bottles at 20% ABV in select markets nationwide while supplies last. For additional information about OTR, please visit www.ontherockscocktails.com or follow the brand on Facebook, Instagram, and Twitter.

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