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On The Rocks Premium Cocktails Expands Portfolio Debuts Strawberry Daiquiri Ready-To-DRINK Cocktail

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Published
02/09/2024 by

On The Rocks Premium Cocktails, the ready-to-serve cocktail brand developed by bartenders, has kicked off 2024 with its 10th permanent offering – The Strawberry Daiquiri, available nationally now.

On The Rocks reimagined a modern, contemporary take on the Strawberry Daiquiri, expertly blending premium ingredients for a refined cocktail experience ready-to-drink wherever you are. This refreshing mix of lush strawberry, tart lime, and smooth Cruzan® Rum delivers a perfectly balanced, vibrant result – like sunshine in a bottle. Just pour over ice and enjoy.

"On The Rocks is a leader in the premium-plus bottled cocktail segment because of the dynamic and upscale drink experiences we have brought to consumers," said Krista Kiisk, Marketing Director of On The Rocks at Beam Suntory. "The launch of our Strawberry Daiquiri builds on our success with the Classic Daiquiri Cocktail, further showcasing our commitment to taste, complexity, and the craftsmanship you would find at an elevated cocktail bar, in a convenient RTD bottle."

This new tropical spin is the tenth offering in the On The Rocks Cocktails craft-made lineup. With the goal of offering a portfolio that serves something for everyone, this rum-forward addition feeds the rising consumer tastes for tropical flavors, recently reported as the top trending profile for 2024 by Flavor Sum with conversations about 'tropical flavors' increasing 65% in the last year.1 Bring a taste of the tiki bar to your home bar, without any of the hassle.

The On The Rocks Strawberry Daiquiri is available now in 750ml, 375ml, and 200mL PET at 20% ABV nationwide. For additional information about On The Rocks, please visit www.ontherockscocktails.com or follow the brand on Facebook, Instagram, and Twitter.

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