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On The Rocks™ Premium Cocktails Expands Ready-To-Serve Portfolio With Limited-Edition Manhattan

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Published
12/13/2021 by

On The Rocks™ Premium Cocktails, the ready-to-serve cocktail brand created by master mixologists with award-winning cocktail programs, today introduces its limited-release offering, The Manhattan. The brand's latest pre-mixed crafted cocktail features premium natural ingredients and high-quality, spirit-based infusions that have come to define the On The Rocks brand.

The classic cocktail is crafted with Basil HaydenⓇ Dark Rye Whiskey, which features a harmonious combination of three distinct liquid profiles starting with Kentucky rye grain, Canadian rye and a touch of California port. The Manhattan delivers a spicy complexity, perfectly balanced with fruit notes of sweet vermouth topped off with the acidity of bitters. The result is a sweet and sophisticated sip that consumers will want to savor. Just in time for the holiday season, The Manhattan takes the time and guesswork out of creating the perfect pour. Simply pour over ice and enjoy a timeless creation.

"On The Rocks was founded on the commitment to deliver constant innovation for the modern cocktail drinker, and we are thrilled to now offer a limited-release for those searching for the perfect Manhattan," says Rocco Milano, Co-Founder and Global Brand Ambassador of On The Rocks Premium Cocktails. "As a brand built on delivering bartender crafted, quality cocktails, this latest expression is a great complement and exciting extension to our growing portfolio."

On The Rocks offers a modern twist on classic cocktails combining premium spirits, natural flavors and pure creativity in an upscale, ready-to-serve product. Whether enjoying at home, on a plane, or at a picnic, On The Rocks cocktails give consumers the enjoyment of bar quality cocktails created with brands they know and trust. On The Rocks offers exceptional, simple convenience wherever drinkers are or want to take the cocktail. The Manhattan joins the robust portfolio of six cocktail expressions already available including The Cosmopolitan featuring EFFEN® Vodka, The Mai Tai crafted with Cruzan® Rum, The Old Fashioned made with Knob Creek® Bourbon Whiskey, The Margarita formulated with Hornitos® Tequila, The Jalapeño Pineapple Margarita developed with Tres Generaciones® Tequila and The Aviation made with Larios® Gin.

The On The Rocks portfolio delivers bar grade cocktails without the hassle of playing mixologist. For a limited time, The Manhattan expression is available in select stores nationwide and online through Drizly with a suggested retail price of $12.99 per 375 ml bottle. The Manhattan contains an ABV/proof of 32.5%/65 and offers 8.5 TTB servings with a serving size of 1.5 fl. oz.

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