Ourself Launches Exclusive Beauty Innovation In Bluemercury Stores Nationwide

Published
10/04/2023 by

Ourself, the first-ever Subtopical Skincare System™ where biotech science meets beauty, announced today the exclusive launch of its newest skincare innovation HA+ Replenishing Eye Serum into 120 Bluemercury doors nationwide and on bluemercury.com.

The HA+ Replenishing Eye Serum features breakthrough delivery technology clinically-proven to visibly improve dark circles, redness, lines and wrinkles, and crepiness of upper eyelids. It is formulated to increase elasticity and firmness around the eye area for a lifted look, hydrate and moisturize for smoother, softer skin, and brighten the eye area for a more luminous, refreshed and rejuvenated look.

Founded by disruptors in life sciences and medical aesthetics, Ourself is revolutionizing an entirely new category to rival traditional skin care for clinical-level results without invasive procedures. Ourself's proprietary multiphasic vesicles directly deliver HA+ Complex, collagen and elastin boosting peptides, jasmine and hawthorn flower extract, stabilized vitamin C and niacinamide into the layers of the skin where it matters most to visibly lift, smooth, hydrate and brighten the eye area for refreshed, rejuvenated look—going where no skincare has gone before and where injectables don't go.

"We are thrilled to exclusively launch this product first with such a reputable retail partner and one we've seen incredible success with to-date. With this exciting new product innovation, Ourself continues to deliver science-backed results that tackle the top three global skin concerns - now including the eye," says Co-Founder & CEO Vimla Black-Gupta.

"After Ourself debuted in a recent drop of our brand incubator platform, The Cache, and truly resonated with our clients, we're so honored that they have now chosen Bluemercury as the exclusive launch partner for its HA+ Replenishing Eye Serum. The brand has been experiencing remarkable growth, and we couldn't be more delighted to be a part of this incredible time period in the brand's journey."- Stephanie Keene, Managing Director, Merchandising.

Customers are now able to shop HA+ Replenishing Eye Serum, in addition to HA+ Replenishing Serum, Lip Filler, Lip Conditioner, Daily Dark Spot Intercept, Daily Purifying Cleanser, Daily Renewal Cream, Daily Renewal Cream Rich, Mineral Sunscreen Broad Spectrum SPF 50 and Brightening Peel Kit in stores, as well as online. The product price ranges from $45 - $260. In addition to Bluemercury, Ourself can also be found online at ourself.com.