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Overholt™, The Longest-Standing American Whiskey Brand, Launches A. Overholt's Straight Rye Whiskey

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#whiskey #whisky #whiskies #spirits
Published
04/23/2024

Overholt™, the longest-standing American whiskey brand maintained continuously since 1810, announced its newest release, A. Overholt shepherding the newest evolution of Pennsylvania Rye imbued with heritage and legacy. Reintroducing consumers to one of the first styles of American whiskey, Overholt™ is reclaiming its stature as one of the most iconic rye whiskey brands by redefining the breadth and future of rye. A. Overholt uses the same mashbill Overholt™ founder, Abraham Overholt used in 1810 – 80% rye grain and 20% soft malted barley – creating a fully warm yet deep spice, similar to rye whiskey from the 1800's.

Since inception, Overholt™ has forged forward through every era, including being one of the only spirits brands to survive prohibition, with the same clarity and tenacity Abraham Overholt had when crafting in 1810. Today, Freddie Noe, 8th Generation Master Distiller of the Fred B. Noe Distillery at The James B. Beam Distilling Co. champions the legacy, propelling the brand forward through the rebirth of this whiskey's iconic legacy liquid, A. Overholt - Pennsylvania born, Kentucky made.

"With over 200 years of exceptional craftmanship, Overholt™ is engrained in American history with its industrial roots and as a spirit that has set the industry standard since inception," said Freddie Noe. "The newest launch of A. Overholt is the result of highly crafted whiskey, informed and inspired by generational expertise, and I'm honored to steward this brand forward while paying homage to its past and our shared commitment to American whiskey innovation."

The Overholt™ brand is known as A Keystone of American Rye Whiskey because of the shared qualities between Abe and The Keystone State itself: hard work, steely grit, big ideas, firm conviction, and its long-standing industrious spirit. It's this conviction that drove Abraham Overholt forward – through wars, prohibition, cultural strife, and plenty of double shifts. Its indomitable spirit has remained resilient despite various changes in ownership and production throughout the years, including a change in hands to Abraham's own grandson, American industrialist Henry Clay Frick. Today, the Pennsylvania-born whiskey of the Industrial Revolution is produced in Clermont, Kentucky at the James B. Beam Distilling Co., where the rich tradition of American production lives on. 

A. Overholt joins the ranks of this beloved, and trade favorite portfolio currently consisting of Old Overholt 4YO, Old Overholt 4YO Bottled in Bond, and Old Overholt Extra Aged Cask Strength. Enjoy A. Overholt neat or on the rocks or in a cocktail such as the Perfect Manhattan or Scofflaw to experience the boldness and versatility of the newest expression. A. Overholt will be available nationwide across the U.S., in-store and find a bottle near you on OverholtRye.com bottle locator, beginning April 2024. For real-time information about A. Overholt follow along on Instagram @BeamDistilling and www.beamdistilling.com.

A. OVERHOLT STRAIGHT RYE WHISKEY | 47.5% ABV | SRP: $39.99
  •  COLOR - Clover Honey
  •  AROMA - Caramel, subtle layers of sandalwood and caraway
  •  TASTE - Brown butter, honeysuckle, clove, seasoned oak
  •  FINISH - Pleasant, Lingering notes of warm rich baking spice

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