Site Search

Get Luxury News by Email

Live the Good Life

Categories more

Sections

Other

Pantalones Organic Tequila Campaign Featuring Founders Mathew And Camila McConaughey Half Dressed

Be the first to review this item!

#tequila #cocktail #margarita #spirit
Published
05/12/2024 by

One day ahead of National 'No Pants Day', Pantalones Organic Tequila launched their 2024 marketing campaign with co-founders Matthew and Camila McConaughey in a tongue and cheek campaign featuring them sans pants. In the creative, the husband and wife co-founders extol the virtues of their smooth, flavorful tequila while taking a literal 'bottoms up' approach to various scenarios.

"We're precious about our tequila, not our pants," commented Co-Founders and Chief Pants Officers Matthew and Camila McConaughey. "With the explosion in popularity of tequila, there's a level of snootiness that's crept into the category. People now talk about tequila the way they talk about wine. While we're all for being passionate about tequila, we wanted to remind people that, above all, it's meant to be fun. That's where the name Pantalones came from and that's why you won't see us wearing any." 

The first video has the McConaugheys (temporarily) in pickleball outfits while making a pickle margarita and declaring Pantalones the 'Official Tequila of Pickleball.' An accompanying print ad parodies the iconic Tennis Girl poster from the 1970's. The brand stated almost all of their 2024 work will be pants-free.

Pantalones Organic Tequila can be found at Total Wine & More nationally before a major fall expansion.

Comments