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Paris Hilton Introduces 20th Fragrance for Women

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Published
06/29/2016

Paris Hilton has never believed in just one signature scent, and it's her long-term love affair with fragrance that has served as the catalyst to her successful ten plus years in the fragrance business. Stemming from the popularity of her fragrances around the world,GOLD RUSH PARIS HILTON marks the 20th launch within Paris' fragrance franchise.

An irresistible, feminine fragrance that is lush, sophisticated and intoxicating,GOLD RUSH PARIS HILTON reflects an aura of classic Hollywood glamour and evokes the heart-pulsing feeling of a chance meeting with someone who could change your life forever.

"I've grown a lot over the years and GOLD RUSH is a major milestone for me. It's a reflection of who I am today and the person I aspire to be," says Paris.  "I created this scent for the woman who is truly confident in who she is. She's a dreamer, doer, thinker. GOLD RUSH is all about that indescribable feeling you get when you see endless possibilities… when you're alive and unstoppable."

THE FRAGRANCE
GOLD RUSH PARIS HILTON is an oriental, fruity fragrance that opens with sparkling, bright citrus notes creating a rush for the senses. A heart of femininity follows with floral notes that embody luxury and extravagance, and finally the sweet and sultry opulence of vanilla, praline, and cashmere woods envelops the skin with a seductive undertone.

The fragrance was inspired by the duality of gold - sparkling, bright and glowing yet warm, rich and sensuous. GOLD RUSH strikes the right balance of luminous citrus top notes with a heart of radiant florals and the sweetness of golden gourmands and warm woods.

The notes include:

  • Top: Lemon Zest, Bergamot, Juice Nectarine
  • Mid: Velvet Orchid, Rose, Violet
  • Base: Vanilla Bean, Golden Praline, Cashmere Woods

THE BOTTLE DESIGN 
A one-of-a-kind design housed in European glass, the custom perfume bottle appears like a rare keepsake and contemporary design. Curvy, decadent and feminine, this bottle truly represents the glamour and allure of Paris.

THE CAMPAIGN 
"For GOLD RUSH we were most inspired by the packaging," said Doug Lloyd, creative director of Lloyd&Co. "The shimmering quality and draped cut of the bottle were elements we thought would translate beautifully to the brand imagery. We also saw an opportunity, with Paris' 20th fragrance, to create an elegant and elevated mood that brings a new dimension of her character to audiences."

To further support the launch of the fragrance, Paris will be sharing behind-the-scenes images, shot by famous fashion photographer Victor Demarchelier, and engaging with fans across her social media channels.

PRICING & AVAILABILITY 
"HSN is thrilled to be the launch partner for Paris' 20th fragrance – GOLD RUSH," said Alicia Valencia, SVP Beauty for HSN. "We're impressed by Paris' continued success and growth of her fragrance franchise and are excited to be the first to introduce the fragrance to our customers and her millions of loyal fans."

The Eau de Parfum will retail for $60 (100ml) and $32 (30ml) and will be available exclusively on HSN.com starting June 27. The fragrance will air onJuly 3 as part of HSN's "Beauty Report with Amy Morrison" Beginning August 1, 2016 the fragrance will be available at retailers nationwide, including Perfumania and Perfumania.com.

Paris Hilton Fragrance Collection 
Paris Hilton for Women (2004), Paris Hilton for Men (2004), Just Me by Paris Hilton for Women (2005), Just Me by Paris Hilton for Men (2005), Heiress byParis Hilton for Women (2006), Heir by Paris Hilton for Men(2006), Can Can byParis Hilton for Women (2007), Fairy Dust by Paris Hilton for Women (2008), Siren by Paris Hilton for Women (2009), Tease by Paris Hilton for Women (2010), Paris Hilton Passport Collection for Women: Paris Hilton in South Beach, Paris Hilton in Paris, Paris Hilton in Tokyo, Paris Hilton in St. Moritz(2011), Dazzle (2012), Can Can Burlesque (2013), With Love, Paris Hilton(2014), Paris Hilton Limited Anniversary Edition (2015), Paris Hilton Heiress Limited Edition (2015)

ABOUT PARLUX FRAGRANCES, LTD 
Parlux Fragrances, LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF). 
http://www.parlux.com/

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