Proximo Spirits and Monika Alcobev Launch Bushmills GTR Exclusive Range

Published
03/02/2025

Monika Alcobev Limited proudly presents the eagerly awaited GTR Exclusive Range, now available in HyderabadDelhi, and Mumbai. This exclusive collection features the Travel Retail GTR Exclusive Bushmills 21 YO, Bushmills 15 YO, and Bushmills 10 YO. Additionally, two distinguished expressions—Bushmills Black Bush 80/20 GTR Exclusive and Bushmills 12 YO GTR Exclusive—will soon be introduced.

With an ABV of 46%, these three exclusive Bushmills whiskies offer a remarkable tasting experience:

  • Bushmills 10 Year Old (YO): Aged for 10 years in bourbon and sherry casks, then finished in Oloroso sherry butts from Paez-Morilla bodega, Spain, for a rich, aromatic profile.
  • Bushmills 15 Year Old (YOA): A rare blend matured for 15 years in first-fill and second-fill American oak ex-bourbon casks, developing a robust character on the rugged Antrim coast.
  • Bushmills 21 Year Old: Aged 18 years in bourbon and Oloroso sherry casks, then finished for 3 years in first-fill Marsala casks, delivering a luxurious and complex flavor.

These remarkable whiskies deliver unparalleled depth, highlighting distinct flavors and refined craftsmanship that embody the rich heritage of Bushmills.

This exciting launch marks a significant milestone in the company's growth and reflects its ongoing commitment to delivering exclusive, high-quality spirits to discerning enthusiasts. It is the result of a dynamic collaboration between Monika Alcobev Limited, Proximo Spirits, and GTR (Head - HyderabadDelhi, and Mumbai).

Roy Summers, Head of Global Travel Retail at Proximo Spirits, expressed his enthusiasm about the launch, stating, "We are delighted to be launching Bushmills across GTR in India, working closely with our colleagues in Monika and GMR Hyderabad Airport Duty Free in HyderabadDelhi and Mumbai. Our travel retail exclusive range of Bushmills single malt Irish whiskeys from the oldest licenced working distillery in the world, has been specially designed with the travel retail shopper in mind. We are now offering a range that has something for both whiskey explorers and enthusiasts, and for gifting. We're excited to bring the Bushmills brand to life in these airport locations from February 14th."

Kunal Patel, Managing Director & CEO, Monika Alcobev Limited expressed his pride in the launch, stating, "We are proud to bring the exceptional and exclusive travel retail Bushmills Irish Whiskies range to our customers. This launch is an extension of our commitment to delivering #onlyTheBest and premium experiences for our customers. The GTR Exclusive range underscores our vision of introducing the finest international brands to the Indian market."