Purple Innovation, Inc ("Purple"), (NASDAQ: PRPL) the world leader in mattress technology and inventor of GelFlex Grid®, today announced their new Rejuvenate Mattress Collection reaffirming the brand's commitment to the greatest sleep ever invented. With new, layered grid technology, this line is a breakthrough in luxury sleep performance that offers pressure relief and support that is unparalleled by conventional foam or hybrid designs.
The collection introduces Purple's DreamLayer™ technology, a revolutionary combination of patented GelFlex Grid® innovations. Engineered for deeper immersion and superior support, this collection transforms sleep into a truly restorative experience for all sleep positions.
All mattress models have been engineered with new multi-layer Grid configurations allowing for a floaty, instantly relieving feel, superior sleep benefits, and improved articulation when used with adjustable bases. By bringing the GelFlex Grid® closer to the surface, the new DreamLayer™ technology enhances breathability while delivering adaptive pressure relief, creating a cooler, more indulgent sleep experience than ever before. Every detail has been thoughtfully designed to bring luxury to sleep by providing next-level comfort, aligning support, and effortless sleep every night.
Features of the new collection include:
"Purple's commitment to redefining comfort is at the heart of every innovation. We're reinventing luxury sleep with modern design and technology—replacing the traditional 'pillow top' beds of yesterday," said Jeff Hutchings, Chief Innovation Officer at Purple. "With our Rejuvenate collection, we've harnessed our most advanced sleep technologies and created a mattress that delivers both luxurious comfort and next-level performance."
The new Rejuvenate line will be offered in four different mattress models starting at $4,999. Each model includes DreamLayer™ technology with unique configurations designed to solve common sleep problems:
The line is now available for purchase online at Purple.com, in Purple retail stores, and at select nationwide retailers.