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RARE CHAMPAGNE RELEASES RARE ROSÉ MILLÉSIME 2012 PARTNERS WITH ECOLOGICAL JEWELER ON CHARITY PROJECT

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#charity #donations #fundraising #philanthropy
Published
12/06/2022 by

Rare Champagne is pleased to unveil a unique collection of Mathusalem 6-litre bottles of Rare Rosé Millésime 2012, signed by William Amor, an exceptional artist who creates and glorifies discarded materials by giving them a second life, making them even more magnificent than before.

Created in November 2021, the collaboration aims to put "Art at the Service of Environment" by raising awareness about environmental issues by transforming abandoned plastic materials into delicate floral pieces of art. "This is a creative, artistic and solidary collaboration for the designer to honour Nature," says Maud Rabin, Rare Champagne Director.

Rare Champagne has partnered with French artist, William Amor on Les Créations Messagères, a collection of Mathusalem 6-litre bottles of Rare Rosé Millésime 2012, whose ornament reveals an exceptional bouquet. Only recycled materials coming from Rare Champagne, combined with its own, were used to produce these works of art. 

"I wanted to express the aromas of Rare Rosé Millésime 2012, to interpret its elegance as a piece of royal jewelry, the tiara, ..." says the artist when asked to describe this unique creation. The recycled aluminum cap becomes the flower and leaf of the cherry tree and of the vine; a purified plastic bag, unsoldered then dried Italian style, coloured with pigments before being crumpled and ripped, becomes a flower. In between embossing and gem-setting, William Amor takes gravel from the champagne vats and turns them into crystal pendants called "Les Joyaux de la Courone"; he unravels fishing nets to create the pistils. True pieces of art, each Creation Messagère will be auctioned to support foundations dedicated to the environment.

Recently certified B Corp, Rare Champagne reaffirms its commitment to a sustainable future and its position as a mission-driven company, actively participating in a new global movement for a more regenerative, equitable and inclusive economy. The collaboration with William Amor is part of this commitment for a more beautiful planet that infuses the entire approach of the House.

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