Rebellious Wines Unveils Vibrant 2023 Sauvignon Blanc: A Toast to Innovation and Unconventional Tast

01/12/2024 by

Rebellious Wines from California has officially released their newest expression, Sauvignon Blanc 2023, a crisp and refreshing California white wine with notes of tropical fruit, melon, citrus and green apple. Paying homage to the rebellious spirit of nature, the grapes in this Sauvignon Blanc are grown in cooler, inhospitable hilltop environments where the struggle they endure brings out only the best quality in taste, aroma, and appeal.

To celebrate the launch, Rebellious Wines commissioned a survey* to better understand how Americans embrace unconventional "Rebellious" habits and attitudes with wine, entertaining, and more, and the positive impact such behavior has on their lives. A comprehensive survey of Americans aged 21+ revealed that consumers – especially younger consumers – are eager to challenge the status quo in their daily lives and habits, with 96% of Gen Z and Millennials reporting that doing so has positively impacted their personal lives.

"Our latest Sauvignon Blanc is more than just a wine; it's a nod to the optimistic 'Rebellious' spirit of our customers," said Jennifer Fritz, Brand Director at Kobrand Corporation, who highlighted the seamless integration between the product and consumer trends. "Our wines are symbols of a lifestyle that celebrates innovation, boldness and a positive departure from the conventional."

The comprehensive survey found that for Gen Z-ers aged 21+, defying convention has positively changed their self-confidence (70%) and their convictions (57%). Survey findings also show that future generations are likely to continue this trend, with nearly three-quarters (74%) of Gen Z planning to embrace their rebellious spirit more in 2024 than any other generation. 

The survey also delved into the type of unconventional habits emerging in lifestyle sectors, such as wine consumption. 42% of Americans admit to challenging the standard rules of wine consumption, with nearly half (46%) using unconventional cups (like a coffee mug or thermos) and drinking chilled red wine (45%). The survey also highlighted the increased versatility of wine, with two in five incorporating it into cocktails (40%) and 39% planning to break "foodie rules" in 2024.

Available for purchase in March, the Sauvignon Blanc 2023 is the third varietal in the Rebellious portfolio, along with the Red Blend and Pinot Noir, which each include a splash of white wine to brighten the acidity and freshen the aromas. The Red Blend is a bold, vibrant mix of select grapes, delivering a robust flavor profile that stands out for its depth and richness, while the Rebellious Pinot Noir offers a refined and elegant taste, featuring a delicate balance of fruity and earthy notes.

For more information about Rebellious Wines, please visit  To purchase, identify your closest local wine retailer.

*Survey Methodology:
This random double-opt-in survey of 2,000 Americans — aged 21+, with 100 Gen Zers of legal drinking age — was commissioned by Rebellious Wines between Dec. 1 and Dec. 4, 2023. It was conducted by market research company OnePoll, whose team members are Market Research Society members and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).