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Redbreast Irish Whiskey® Launches 'Robin Redbreast Day': A New Global Initiative To Help Keep Common

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Published
11/28/2021 by

Redbreast Irish Whiskey is launching 'Robin Redbreast Day' a global date designed to raise awareness of the brand's mission to help keep the common birds common. To kick off its first year, Redbreast has teamed up with the much-loved Irish actor, comedian and whiskey lover, Chris O'Dowd, to create a funny, tongue-in-cheek video with the brand's beloved "spokesbird," Robin Redbreast that will help raise funds to support the brand's global charity partner, BirdLife International.

Redbreast Irish Whiskey is inviting everyone to join the flock and support this initiative by simply watching the video on social media. For every view the video receives*, 25 cents (EUR) will be donated to BirdLife International to help continue its commitment of keeping the Robin and other common birds safe for future generations. The quick-witted video sees the Irish actor and the Irish whiskey's iconic mascot, Robin Redbreast, in a cocktail bar with Redbreast 12 Year Old discussing Chris' fear of heights as he contemplates living his life as a common bird. Robin quickly gets things back on track to announce how the pair have come together to raise awareness of BirdLife International, inspiring consumers to spread the important message and inspire others to "pass it on" to participate in the global donation drive.

"'I am really excited to be supporting Robin Redbreast Day," said Chris O'Dowd. "Common birds all over the world are facing serious issues that we need to come together and solve, so I'm encouraging everyone to watch and share the video across social media to get as many eyes on it as possible. BirdLife International does amazing work supporting common birds, so the more donations we're able to raise the better!"

"We are thrilled to be partnering with BirdLife International and Chris O'Dowd to put our mission into action by raising funds to support the conservation and welfare of birds," said Kelly Suhr, Redbreast Brand Director. "Chris O'Dowd's Irish wit and creativity is the perfect match to share center stage with our beloved spokesbird, Robin Redbreast, in order to help spread this timely message and inspire others to 'Pass It On' to give back.  So, let's raise a glass to raise their numbers together!"

This November 12th is the inaugural launch of Robin Redbreast Day and will continue to take place every November - the month that sees robins start to prepare for winter - encouraging whiskey-lovers to annually raise a glass to their feathered companions. "With so many birds across the globe needing vital support, the launch of Robin Redbreast Day couldn't have come at a better time," added Patricia Zurita, BirdLife International CEO. "We hope the day spreads awareness of the simple, yet important, things we must all do to help protect birds whilst also raising vital funds."

To further celebrate this momentous occasion, Redbreast is launching a digitally-led sweepstakes on social media in the US, giving consumers a chance to win a limited edition Redbreast Bird Feeder, designed in partnership with BirdLife International. Consumers can enter on the brand's Facebook (fb.com/RedbreastUS), Instagram (@RedbreastWhiskeyUS), or Twitter (@Redbreast_US) starting November 12th until November 21st 2021.

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