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REIGN Total Body Fuel Becomes Official Sponsor of Spartan Race and Tough Mudder

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#energy #energydrink #beverage #performancedrink
Published
05/25/2023 by

REIGN Total Body Fuel, the leading zero-sugar performance energy drink, officially announced today their partnership with Spartan, the world's largest obstacle course race (OCR) and endurance brand.

The partnership will introduce a clean performance energy beverage to all Spartan competitors. The two brands share similar values - competitive, authentic and inspiring. Racers have the opportunity to start their race day experience by sampling the product at the REIGN registration activation and continue their day by participating in notable REIGN Festival Challenges. 

"We are excited to name REIGN Total Body Fuel as our Official Energy Drink of Spartan US and Canada. REIGN has been a longtime supporter of Obstacle Racing and the endurance sports community and we love the brand's attitude, authenticity and innovation delivering a better-for-you energy drink for our athletes," said Ian Lawson, VP of Partnerships at Spartan. 

The expanded partnership with Spartan came off the back of a successful 2022 with REIGN and Tough Mudder. The co-branded REIGN Mudderhorn obstacle became a must do for all fitness aficionados. The REIGN sponsored stage contests continue to engage participants of all ages - especially the REIGN limbo contest. In 2022, 70% of Tough Mudder participants interacted with REIGN on-site and co-branded neck gaiters generated significant brand exposure. 

"The REIGN family is super thrilled to be partnering up with Spartan," said REIGN General Manager Kellen Flores. "Our partnership with Tough Mudder has been such a home run that both sides were certain there was potential for even greater success. Only the best athletes in the world compete in Spartan races, and REIGN wants to provide them with the fuel to perform at their peak."

Spartan and Tough Mudder events span from the world's most popular obstacle course races to trail events, functional fitness challenges, multi-stage mountain bike races and team-based endurance missions. For more information or to sign up to compete in a race, visit www.spartan.com and toughmudder.com

Next up on the calendar is a Spartan double header in Texas and California: the Austin Spartan Event Weekend, and the Big Bear Spartan Trifecta Event Weekend, both running May 20-21.

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