Lescoja Corporation, a leader in the premium skincare category, today announced the retail launch of the innovative new women's Brazilian Bare® shaving and skincare line.
"After an incredibly successful 'Direct-To-Consumer' campaign, we received hundreds of inquiries from customers asking where they could find Brazilian Bare in retail stores. I am happy to announce that we have chosen Kroger and their Family of Stores to help bring our innovative new brand, Brazilian Bare, to a wider audience," reports Rachel Jacobs, Chief Beauty Officer of Lescoja Corporation. "Kroger's commitment to redefine the customer experience, along with its leading reputation for exceeding customer's needs, make this retailer the perfect choice to help introduce products to women that are naturally-based and truly effective when it comes to shaving and caring for their skin."
Brazilian Bare is the first luxury skin care line to combine both beauty and true innovation in the women's shaving category, while at an affordable price. The launch will feature three unique products made from the highest quality ingredients. They include Brazilian Bare Shave Syrup, Brazilian Bare Melted Body Butter Moisturizer, and Brazilian Bare Post Shave Body Powder.
"After an incredibly successful test-launch with the world's largest ecommerce retailer, then receiving nothing but 5-star reviews and an endorsement from one of the country's top dermatologists, we feel that the timing is perfect to launch our products 'on-shelf'. The line is unlike anything currently available, and with a marketing campaign that will appeal to women that look to combine beauty and efficacy with their active lifestyle, we are confident that Brazilian Bare will continue its success."
The national launch of Brazilian Bare is scheduled for March of 2019 and will be supported by an integrated marketing campaign involving print and broadcast advertising, as well as internet, social media, and public relations campaigns.