Revolve Group (NYSE: RVLV), the next-generation fashion retailer for Millennial and Generation Z consumers, announces that its once limited time-only REVOLVE Holiday Shop at The Grove in Los Angeles will now be a permanent store location starting in fall of 2025.
Originally launched as a temporary winter destination in November 2024, the REVOLVE Holiday Shop quickly became a seasonal hotspot, drawing significant foot traffic and notable celebrity appearances including Megan Fox, Cardi B, Shay Mitchell, Nicole Richie, Dwyane Wade and more. Throughout the season, REVOLVE hosted a dynamic lineup of events and brand activations, featuring sought-after brands such as Alexander Wang, Helsa, Beis, and served as a hub for exclusive customer experiences, including a kitten rescue event in collaboration with Vinnie Hacker and a happy hour hosted by Dairy Boy and Paige Lorenze.
Spanning 8,450 square feet, the two-story space will feature a handpicked collection of customer-favorite REVOLVE brands, a curated selection from FWRD, and exclusive vintage and rare handbags from FWRD Renew.
REVOLVE is known for its experiential retail approach that goes beyond online shopping. By choosing The Grove—an iconic LA destination—REVOLVE brings its signature retail experience to a prime location that attracts consumers from the local Los Angeles area and visitors from around the world. This strategic move aligns with REVOLVE's focus on customer acquisition and brand awareness, leveraging the high foot traffic and visibility of The Grove to engage new and existing customers. The store will showcase REVOLVE and FWRD's vast product assortment from coveted brands across women's and men's apparel, footwear, accessories, beauty, and home, creating memorable in-person moments while reinforcing the brand's presence in this key market.
The store will temporarily close for renovations and is set to reopen with a fresh look in Fall 2025.
"Expanding our physical presence is a natural evolution of our retail strategy. After years of successful pop-ups and activations - including incredible success in Aspen - establishing a store in Los Angeles allows us to bring REVOLVE and FWRD to life in a dynamic, real-world setting. This space will transcend traditional shopping, bringing our digital-native brand to life by seamlessly blending fashion, discovery, and experience."
- Michael Mente, Co-Founder and Co-CEO, Revolve Group Inc
Location: The Grove, 189 The Grove Drive, Los Angeles, CA
Hours:
Monday – Thursday: 10am-9pm
Friday – Saturday: 10am-10pm
Sunday: 11am-8pm
For more information, please visit www.revolve.com.