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Rolls-Royce Dawn Raises $750,000 For Children's Charities As The Brand Marks A New Era

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Published
02/02/2016
  • Dawn brought a winning bid of $750,000 at the 2016 Naples Winter Wine Auction
  • California area collector to receive the very first Rolls-Royce Dawn globally
  • Over past 15 years, Rolls-Royce Motor Cars have grossed $4.8M in bids for the auction
  • Proceeds to benefit Naples Children & Education Foundation 

It is one thing to bid on a prize as rare as a Bespoke Rolls-Royce and quite another to bid on the once in a generation opportunity to be the first owner of the newest member of the Rolls-Royce Motor Car family, the all-new Dawn. On Saturday, January 30, 2016, a winning bid of $750,000 secured this honor for an avid car collector as he became the first owner of the most sought after motor car on the market and a generous benefactor of the Naples Children & Educational Foundation. Dawn was the highlight of the Naples wine auction this past weekend which raised $11.1 million for the local charity.

All proceeds from the Festival support the Naples Winter Wine Festival's founding organization, the Naples Children & Education Foundation (NCEF), which has given out annual grants to more than 40 nonprofit agencies and has impacted the lives of about 200,000 children. "Over the past decade, Rolls-Royce Motor Cars has worked closely with many owners to raise millions of dollars for local charities. It is entirely befitting that the first new Dawn is born into such altruistic company," said CEO Torsten Müller-Ötvös.

Unveiled last September in a breakthrough digital launch, Dawn has been heralded as the "sexiest Rolls-Royce Motor Car ever offered."  Excitement for the new Drophead Coupe has been exceptional with the first model year already being fully subscribed.  The most social of super-luxury drophead motor cars, this exquisite motor car – commissioned specifically for this moment – boasts a stunning Andalusian exterior finish with a Deep Red roof, offset by an Arctic White and contrasting Consort Red interior appointed in the finest quality leather in the world.  The vehicle is finished in full Santos Palisander Canadel Paneling - a handcrafted finish of open pore Indian Rosewood - covering the front fascia, doors and wrapping onto the back deck.  Bespoke Treadplates commemorate "Build No.1 for Dawn in North America."

The first Dawn will be delivered in April of this year through Rolls-Royce Motor Cars Naples Florida. First customer deliveries of Dawn globally will follow immediately.

Rolls-Royce Motor Cars began distributing vehicles in 2003 as the brand resumed production as part of the BMW Group.  Rolls-Royce Motor Cars retails the world finest automobiles through 130 retail partners worldwide.  Every motor car is produced at the Home of Rolls-Royce Goodwood in West Sussex England including Phantom family, Ghost family, Wraith and the latest addition to the marque, Dawn. 

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