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RSG GROUP LAUNCHES ‘HEIMAT’, THE WORLD’S FIRST CONCEPT FITNESS CLUB

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#gym #gyms #exercise #fitness
Published
08/03/2022 by

RSG Group, the global leader in lifestyle and fitness, is proud to announce the opening of HEIMAT, a groundbreaking first-of-its-kind fitness and wellness concept club for those to work, play and simply ‘be’. Translated from German as ‘the feeling of home’, HEIMAT is defined as a state of belonging and carries this very philosophy as Los Angeles’ most holistic respite. 

Across 75,000 sq ft of real estate, HEIMAT transformed a 1930s industrial building in Hollywood’s Media District into an immaculate structure through thoughtfully sourced marble, woods, and custom forged metals amongst other premium materials.  Raw concrete elements and small design touches like original graffiti from street pop artists infuse a clever balance of high design with industrial edge. Original murals on view were commissioned by emerging artists Abel Macias, Jessalyn Brooks and Sophia Dherbecourt to invoke LA’s vibrant cultural topography. 

While rooted in fitness, HEIMAT is also fundamentally about nurturing a community and weaving a social element through every member touchpoint. Therefore, it’s no surprise that at HEIMAT group fitness classes are all under one roof. Taught by best-in-class instructors certified the specific discipline they are leading, all memberships will include Cycle, Run, Bootcamp, Barre, Boxing, Dance Cardio, Kinesis, TRX, Yoga (mat & hot) and, uniquely, Reformer Pilates. Rounding out the fitness offerings, HEIMAT has been equipped with custom weight and circuit training machines from gym80, who’s products are world renowned for being aesthetically beautiful while bio-mechanically researched and ergonomically constructed. For cardio, Technogym has provided state-of-art treadmills, ellipticals, rowers and more that can be linked to each member to create individual workouts and track progress.  

Once the workout ends, a world-class restaurant, rooftop with pool, jacuzzi, cabanas and an outdoor bar boasting panoramic views of the Hollywood Hills await. A boutique spa features a full range of treatments to pamper while the top floor of the club offers a charming co-working and event space. For gourmands, HEIMAT has partnered with Michelin-starred Chef Michael Mina to debut the globally inspired Mother Tongue, which also serves as the one amenity open to the public inside the club. A juice bar, boutique spa, coworking and event space enhance the member experience while valet parking allows for a seamless arrival and departure experience for guests. 

These amenities, combined with a robust calendar of cultural and fitness programming, underscore that at HEIMAT, members can truly have it all.


HEIMAT offers three year-long membership tiers which can be found here. 

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