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Rustic Bakery Partners with Six Napa and Sonoma County Wineries for 'Perfect Pairings' Initiative

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Published
09/24/2026 by

Bay Area-based Rustic Bakery, a 20-year-old artisanal flatbread, cracker and cookie producer based in Sonoma County, is partnering with six Napa and Sonoma County wineries to launch 'Perfect Pairings' – a food and wine initiative designed to support local winemakers during California Wine Month in September 2026.

Last year, Rustic Bakery celebrated its 20th anniversary in October, commemorating the day it shipped its first cases of sourdough flatbread to Cowgirl Creamery in the San Francisco Ferry Building. The brand invited a team of culinary tastemakers to create innovative 'Perfect Bites' featuring the two brands' products, which were showcased online and sampled at a public community event in Marin County.

This year, the brand is shifting the focus from its own milestone to the wine producers who are part of their shared Northern California community. Based in Sonoma County with five cafés across Marin County, Rustic Bakery is raising awareness and excitement for beloved local wineries by partnering with them to have their in-house chefs create a series of 'Perfect Pairings' featuring local wines alongside artisan creations made with Rustic Bakery products. The pairings will be showcased on social media and on the brand's website as well as at a community tasting event open to the public.

 

Event Details:

  • Date: September 16, 2026
  • Time: 11:00 AM – 2:00 PM (Pacific Time)
  • Location: Marin Country Mart, Larkspur, California
  • Admission: Free and open to the public
  • Details: Featured food and wine pairings with participating wineries, promotional offers, and winery chef engagement

 

Participating Wineries – Napa and Sonoma County:

  • Cakebread Cellars (Napa Valley)
  • Clif Family Winery (Napa Valley)
  • Gloria Ferrer (Sonoma)
  • Ram's Gate Winery (Sonoma)
  • Rombauer Vineyards (Napa Valley)
  • Round Pond Estate (Napa Valley)

"From the start, Rustic Bakery products were developed to be paired with other artisan foods, and wine is often a part of that shared table and experience – and is a hallmark of the local food culture. At a time when our wine country neighbors are struggling, we feel a sense of responsibility to do our part to provide support. Our effort honors a longstanding principle and simple truth of our business: that 'extraordinary things happen when we come together; in food, in craft, and in community.'"
- Shaila Garde Lester, VP of Marketing, Rustic Bakery

 

Industry Support & Charitable Giving:
As part of the initiative, Rustic Bakery will provide monetary support to the California Wine Grape Growers Foundation through an in-kind donation of five thousand dollars to help fund educational scholarships for the children of employees of California winegrape growers. According to CAWG, the California wine industry is facing unprecedented challenges through multiple factors, including:

  • Declining wine consumption
  • Trade and export uncertainty
  • Competition from imported bulk wine
  • Rising production costs
  • Unpredictable and extreme weather conditions

Learn More & Participate:

 

More Information & Digital Presence:
More information about the 'Perfect Pairings' effort can be found at www.rusticbakery.com/perfect-pairings or on social media at @rusticbakery (Instagram, Facebook).

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