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Scentbird Launches Neiman's Select- Curated Collection of Premium Perfume Brands from Neiman Marcus

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#fragrance #perfume #parfum #femininefragrance
Published
04/15/2025 by

Scentbird, the premier fragrance subscription service, is excited to announce its partnership with iconic luxury retailer Neiman Marcus for the launch of Neiman's Select. This collaboration will feature 30 fragrances curated by Neiman Marcus, including acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie, Fragrance du Bois, DS & Durga, Ex Nihilo, Acqua di Parma, Mind Games, House of Bo, Navitus and VAN DANG Fragrances. With this new partnership, Scentbird subscribers will have access to discover Neiman Marcus' luxury fragrance assortment as part of Scentbird's flexible subscription model. These coveted scents will be available to explore and sample in an 8 ml travel size exclusively through Neiman's Select on Scentbird.com.     

"We are thrilled to collaborate with Neiman Marcus to bring Neiman's Select to life," said Bettina O'Neill, EVP of Business Development & Merchandising. "Through this partnership, we are offering our subscribers an exclusive opportunity to experience luxury scents that they might not have encountered before. Fragrance has the power to enhance personal style and expression, and this collaboration embodies our commitment to making high-end perfume more accessible, affordable and exciting."

"We are excited to expand our renowned fragrance experience in collaboration with Scentbird," said Tatiana Birkelund, VP, GBM, Beauty, Jewelry & Home at Neiman Marcus. "Neiman Marcus is a top destination for fragrance, and now a new audience of scent enthusiasts can discover a coveted selection from our highly curated assortment."

 

Exclusive Offer for Scentbird Subscribers

Scentbird subscribers will have the opportunity to try this elevated lineup of luxury fragrance brands curated by Neiman Marcus. They can experiment with luxury scents handpicked by the retailer, at an accessible price point, making it easier to discover new fragrances. Additionally, every purchase from the Neiman's Select collection will come with a complimentary fragrance case, offering a stylish and practical way to carry and protect the new scent.

For those who fall in love with a fragrance, Scentbird offers a seamless way to purchase a full-sized bottle directly from the collection on neimanmarcus.com.

 

Immersive Content and Collaborations with Tastemakers

Neiman's Select  is more than just a distinctive edit of luxury fragrances—it's about creating an immersive experience that celebrates the role fragrance plays in personal style. To connect with customers in new and exciting ways, Scentbird is partnering with esteemed influencers and creators to share how fragrance elevates their daily routines and reflects their unique identities, including through Scent Society, Scentbird's dedicated community of fragrance enthusiasts and tastemakers. Each member shares exclusive, immersive content that fosters a deeper connection with the world of luxury perfume. These collaborations will feature engaging content across platforms like Instagram, TikTok, and YouTube Shorts, offering valuable insights into the world of fragrances from Scentbird, including the Neiman's Select collection.

Scentbird will support Neiman's Select through a variety of detailed customer engagements, allowing fragrance enthusiasts to fully immerse themselves in this luxury experience. For more information about Neiman's Select, visit Scentbird online at www.scentbird.com/neimans-select.

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