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SEAN "DIDDY" COMBS AND CÎROC BREAK NEW GROUND IN READY-TO-DRINK CATEGORY WITH CÎROC VODKA SPRITZ

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#vodka #cocktails #mixology #premiumvodka
Published
04/22/2022 by

Sean "Diddy" Combs and the Makers of CÎROC Ultra-Premium Vodka announce the launch of CÎROC Vodka Spritz, the luxury vodka brand's first ready-to-drink cocktail. CÎROC is a spirits brand defined by its commitment to excellence, innovation, and celebration. Available on April 1 in four premium flavors, the launch of CÎROC Vodka Spritz marks another iconic moment in the brand's history, as it continues to bring flavor innovations to the spirits industry.

The launch of CÎROC Vodka Spritz builds on Combs' and CÎROC's tradition of innovation and adds to Combs' track record as a cultural pioneer in the spirits industry. Always looking for opportunities to expand the business and step into new territories, Combs and CÎROC identified an opportunity for a premium brand in the ready-to-drink market with cultural relevance that truly represents a multicultural audience. 

"Breaking into the RTD category is a landmark moment for the brand and we're excited to launch a line of spirits that bring a new energy and audience segment to the growing market," says Sean "Diddy" Combs. "With nearly 15 years leading the brand and having historic success growing the CÎROC portfolio, I'm looking forward to making CÎROC Vodka Spritz the No. 1 brand in the category."

Combs has continued spearheading innovation and design, having a direct hand in all creative, marketing and partnering with Diageo on innovation and product development processes. With its sleek clean lines, the can's elegant design hints at the carefully crafted cocktail inside. Infused with vodka made from fine French grapes and brimming with natural flavors, the varieties are gluten-free and contain no artificial sweeteners. Each four-pack is available in one of these delicious flavors:

  • Watermelon Kiwi offers a ripe melon flavor, a subtle hint of green kiwi and a crisp, refreshing finish.
  • Sunset Citrus offers bright orange notes with a touch of stone fruit and a zesty finish.
  • Pineapple Passion blends the taste of pineapple and tropical flavors with an orange zest finish.
  • Colada provides the classic taste of creamy coconut and juicy pineapple, complete with a lusciously rich finish.

"CÎROC Vodka Spritz gives you the best of both worlds: the luxurious crispness of a vodka cocktail, conveniently served up in a beautiful, ready-to-drink can," says Edward Pilkington, Chief Marketing & Innovation Officer, Diageo North America. "We are excited to have CÎROC join the ever-growing Ready to Drink portfolio at Diageo as we continue to innovate ways to bring convenience and quality to our consumers."

CÎROC Vodka Spritz will be a permanent addition to the CÎROC portfolio and will be on shelves nationwide starting April 1st, 2022, for a suggested retail price of $16.99 per 4-pack.

The launch will include a multipronged rollout with culturally relevant talent partners, musicians, events and more. Be on the lookout for more details about exciting summer programming coming soon!

CÎROC encourages people of legal drinking age to celebrate responsibly. 

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