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Sephora Canada Welcomes Byredo To Its Luxury Offerings

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#fragrance #perfumery #perfume #cologne
Published
11/22/2025 by

Byredo, the European fragrance and beauty brand defined by its emotional craft and evocative storytelling, will launch at Sephora Canada on November 24, 2025. Byredo will be available nationwide on Sephora.ca and at select Sephora retail locations in Toronto and Montreal, bringing its olfactory universe, including its most resonant scent creations, to a wider Canadian audience.

This new retail presence introduces Byredo's Home and Perfume collections, including its acclaimed Icons, through Sephora's trusted and inspiring beauty spaces.

"For us at Sephora Canada, fragrance is a very personal thing, and we know our clients, who are totally obsessed with scents, are always looking for brands that spark genuine meaning and connection," says Jane Nugent, SVP of Merchandising at Sephora Canada. "Byredo understands that, celebrating what makes each of us unique and turning scent into this amazing way to express memories, emotions, and imagination. Bringing their iconic fragrances to our clients just shows how dedicated we are to stepping up and rethinking what luxury fragrance means for everyone in Canada."

Founded in Stockholm in 2006 by Ben Gorham, Byredo has become a global icon of modern luxury, known for its minimalist design, cultural depth, and commitment to design and quality. This partnership reflects a shared commitment between Sephora and Byredo to deliver design-driven beauty experiences to consumers.

Canadian clients will have access to Byredo's most sought-after fragrances and home creations, including signature scents such as Mojave Ghost, Bal d'Afrique, and Blanche.

Canadians will be able to shop Byredo as of November 24, 2025 at select retail locations including Sephora Sainte-Catherine (677 Sainte-Catherine W Street) and Sephora Yorkdale (3401 Dufferin Street). Byredo will also be available online at Sephora.ca and through the Sephora Canada app.

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