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SERHANT. achieves sales record for Mercedes-Benz Places in Miami - 100 apartments sold in four days

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#apartments #luxuryrental #luxuryapartment #luxurylifestyle
Published
03/26/2024 by

SERHANT., a multidimensional real estate and media company, and JDS Development Group, a US-based real-estate company, together announce a record-breaking sales achievement at the recently-announced Mercedes-Benz Places in Miami. The team representing sales and marketing at the 67-story, mixed-use residential project in Brickell has now transacted 100 sales and counting, representing  purchasers from over twenty countries.

At over 2.5 million square feet, Mercedes-Benz Places in Miami is one of the largest development projects currently under construction in Florida. It is the first branded real-estate project for Mercedes-Benz in the United States, centred around the theme of "Timeless Design, Inspired by Miami". The tower is under construction in Brickell at 1 Southside Park, comprising 791 Mercedes-Benz residences with prices now starting from $750,000 for a studio, up to $4,000,000 for a three-bedroom condominium, with penthouses yet to be released.

In advance of a physical sales suite launch in the fall and contrary to standard practice, the SERHANT. sales team has adopted a wholly digital launch, with online presentations to prospective purchasers conducted in three languages, with additional translation supported by emerging AI technologies. The first presentation at launch saw over 1,000 attendees join online.

Ryan Serhant, Chief Executive, SERHANT.:  I'm completely taken back. Since announcing the project just a few weeks ago, we have received unprecedented interest from around the globe. This is a passion project for our firm, and it's incredible to see the outpouring of admiration and excitement for Mercedes Benz Places in Miami. Our success thus far is a true testament to JDS and the power of our brand partner. Mercedes Benz Places is creating a legacy for Miami real estate.

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