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Silver Cross & Automobili Lamborghini Collaborate for a Limited Edition Stroller

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#stroller #babystroller #babygear #luxuryparents
Published
09/07/2024 by

Iconic British nursery brand Silver Cross, creators of the original pram in 1877, has collaborated with premier Italian luxury super sports car manufacturer Automobili Lamborghini to create the ultimate super stroller: Reef AL Arancio.

The collaboration unites two iconic industry leaders for an exhilarating fusion of luxury craftsmanship and precision engineering that embodies the authentic DNA of both brands.

Nick Paxton, Silver Cross CEO said: "This unique collaboration with Automobili Lamborghini gave Silver Cross the opportunity to accelerate the evolution of the baby travel system to create the Reef AL Arancio. The bravery to challenge everything has resulted in an icon which exemplifies the authenticity of both brands."

The limited-edition, high-performance Reef AL Arancio is modelled on Silver Cross' award-winning multi-terrain Reef 2 stroller, with vibrant touch points of Automobili Lamborghini's signature detailing.

Phil Taylor, Silver Cross Design Director said: "Taking design inspiration from Automobili Lamborghini brand pillars, Brave, Unexpected and Authentic, this exclusive collaboration showcases the exceptional craftsmanship and innovation of the Silver Cross team, highlighting our attention to detail and commitment to excellence in every aspect of the design process."

The stroller will have flashes of Automobili Lamborghini's iconic orange that illuminate the sleek black fabrics, a unique Y pattern, diagonal stitching and matte powder-coated chassis.

Inspired by Lamborghini super sports car interiors, the Reef AL Arancio will also feature stunning gloss finishes, a high-performance genuine leather handlebar, bumper bar, and footrest, and the softest automotive suede to provide comfort on every touchpoint.

Available from early 2025 in select countries worldwide, production will be limited to 500 units. The collaboration will be unveiled at Kind + Jugend, the established trade and trend event for parenting brands, in Cologne, Germany.

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