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Six Senses to expand in the Middle East with new Tel Aviv property in 2025

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Published
02/09/2023

Six Senses eyes Israeli expansion with the forecasted inauguration of a brand-new property in the country’s capital by 2025. Slated for opening in late 2025, Six Senses Tel Aviv will span five historic buildings as well as a spanking new 42-floor tower.

Luxury leader Six Senses is planning an exciting new addition to its Israeli portfolio, comprising a 140-key hotel alongside 55 branded residences over an entire city block. Overseen by Orly Shrem Architects, both hotel and residential interiors shall adopt natural materials and warm tones to evoke the vibe and character of the coastal metropolis.

In true Six Senses spirit, the property will host a holistic anti-aging centre and a wellness hub across two dedicated floors. The pursuit of healthiness has indeed always been at the core of the brand’s identity. And what started out as a single spa has long turned into a high-end hospitality empire, sprinkling gems in the most breath-taking locations around the world.

Tel Aviv will make no exception, as the city’s future luxury property will call home the heart of the historic White City. A UNESCO-listed collection of heritage 1930s buildings, the district boasts one of the world’s most comprehensive urban expressions of Bauhaus architecture. Preservation architects from the Israeli expert office Amnon Bar Or will, therefore, collaborate with lead architect Ranni Ziss to protect the unique elements of the original structures.

Meanwhile, Ziss added the compound would give maximum consideration to the unique needs that “every modern city complex” entails. A combination of legacy architecture and a beacon of modernity, Six Senses has every intention to become a Tel Aviv landmark.

This new property will also play an instrumental part in expanding the brand’s presence and impact in the Middle East. The first Six Senses in Israel opened its gates in 2021 in the Negev desert. Although nine years in the making, this oasis of calm quickly became one of the hottest spa retreats in the region. Stretching all the way to the Jordanian border, the boutique-style suites and villas of Six Senses Shaharut offer a serene sanctuary amidst an almost supernatural landscape.

Israel aside, Six Senses Zighy Bay stands as the brand’s vanguard property in the Middle East. And this Oman jewel nestled on the dramatic Musandam peninsula is also the only Six Senses to be currently found across the MENA area. But the brand is about to unveil an additional Middle Eastern resort in Saudi Arabia.

Welcoming its inaugural guests in 2023, Six Senses Southern Dunes forms part of the ambitious Red Sea Project heralded by the kingdom to reinvigorate its tourism sector. The property will consist of 76 villas and guestrooms with spectacular desert and coastal views. Upholding high environmental standards, it also aims at preserving the local biodiversity while catering to the most demanding luxury travellers.

Arguably, Six Senses Southern Dunes is to be the crown jewel of the upcoming Red Sea oasis. Besides pool bars, restaurants, and holistic centres, the resort will feature cultural and musical activities. The brand will therefore be at the forefront of Saudi Arabia’s effort to diversify its economy and grow as a key player in the tourism industry.

However, the kingdom has a long way to go before it supersedes regional hotspots like Egypt and Dubai. The country’s image has been repeatedly tarnished on the global stage by accusations of human rights infringement. Cultural taboos may similarly deter foreigners from visiting, from a no-alcohol policy to a gambling ban actively blocking the construction of exclusive casino resorts akin to those of Singapore and the USA.

Players can still give gambling a go online, though. Online casinos UAE are very much accessible to all Arabic gamers. Top websites boast every timeless classic in the book, from poker to roulette and slots. Live dealer sessions even spruce up the experience to conjure up the atmosphere of a bona fide casino. And all reputable online platforms emphasise discreet payment methods and security tips to ensure players play their hands risk-free.

Tides are also turning as Saudi Arabia intends to implement a lax beach policy at the Red Sea Destination. Restrictions won’t be imposed on women travellers, who will be safe to wear bikinis. No facility will discriminate between men and women upon entering, either.

And from Israel to Saudi Arabia, Six Senses sure is leading the way for lavish experiences in the Middle East.

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