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Snoop Dogg to Release "A Toast to the Coast" with Legendary New Beverage: Cali Cocktails

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#cocktails #cannedcocktails #sparklingcocktails #readytodrink
Published
06/14/2024 by

Entertainment icon and entrepreneur Snoop Dogg is shaking up the Ready-to-Drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, this inventive pour is inspired by Snoop's laid-back Cali lifestyle. Raise a glass and "toast to the coast" with Cali Cocktail's two refreshing flavors: Smokin' Strawberry Margarita and Long Beach Lemonade. 

Cali Cocktails are flavor forward featuring an agave wine base making for the ultimate summer sip. Both flavors are lightly carbonated and bring bold yet refreshing flavors to the already popular and convenient can format.

"We're thrilled to continue our partnership with Snoop Dogg and celebrate another hot product launch," explains Kris Ann Brady, Vice President of Marketing at 19 Crimes. "19 Crimes has always pushed the boundaries of traditional wine culture, and together with Snoop, we're ready to disrupt the RTD space." 

Snoop saw an opportunity to add a more intense RTD pour at 9% ABV to his successful collection of Cali themed wines. With the weather heating up and people looking for drink options that suit on-the-go consumption occasions, the demand for canned cocktails has never been higher. Enjoyed straight out of the can or over ice, Cali Cocktails are for anyone seeking great tasting flavors for their summer parties, backyard barbeques, sporting events, and concerts.

Snoop Dogg shares, "It took a while to perfect this one, but it's just on time. California has always been home, so it only made sense to celebrate that California state of mind as my next 'Cali' creation. To everyone doing their thing, in Cali, or elsewhere, this toast is for you. This coast is for you."

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