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Sodastream Presents Mix Machine and Bar Installation by Yves Behar at Salone Del Mobile 2015

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Published
03/25/2015 by

During this year’s Salone Internazionale del Mobile, Milan, SodaStream previews their latest innovative product - The SodaStream MIX, set to disrupt the drinks industry with particular application for the world of mixology. Designed by Yves Behar, the SodaStream MIX is the first appliance to carbonate any and all liquids, from pure fruit juices to alcoholic beverages.
 
SodaStream MIX corresponds with the growing trend for more advanced and professional home entertainment devices and products in food and drink. With its digital interface, App and Bluetooth connectivity the SodaStream MIX is fully integrated into the Internet of Things, providing new opportunities for both professional bar tenders and sophisticated home users.
 
To celebrate the unveiling of MIX during Design Week, Behar has designed The Alchemy Lounge, a futuristic pop-up bar located in the dramatic, oval-shaped, mirror hall at the iconic Teatro Versace in the center of Milan. The diamond shaped bar houses MIX devices and laboratory tools, while the bar exterior provides guests with 360 degrees of service. Industry-leading mixologists will be transformed into flavor scientists able to experiment as never before with the freedom to fizz any creation, delivering an entirely new beverage experience.

“After two years in development, MIX’s advanced technology has already garnered admiration from the world’s leading beverage professionals, who believe the unrestricted use across all drink formats will stimulate new beverage possibilities. The MIX combines technological breakthrough with the most advanced user interface ever seen in kitchen appliances and most importantly it allows home users & professional mixologists to create new exciting beverages they could have not done before! This is the most innovative product SodaStream has ever put forward.” Says Yaron Kopel, Chief Innovation & Design Officer at SodaStream

"The MIX reveals an entire new generation of SodaStream products that the company has been developing for the last few years. Its potential is tremendous and we are extremely excited to unveil it next month in Milan." Says Daniel Birnbaum, CEO at SodaStream

"MIX opens the door for a new category of beverages, with a connected kitchen appliance unlike anything in existence. Beautifully crafted physically and digitally, the machine puts innovation in your hands, and lets you share your creations with the world. Because, in the end, who wants a gin and tonic when there is new alchemy opening new tasty worlds?" Says Yves Behar, CEO and Founder at fuseproject

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