Site Search

Get Luxury News by Email

Live the Good Life

Categories more

Sections

Other

Sorel Liqueur, Adored By The Trade And Consumers, Will Relaunch This Summer

Be the first to review this item!

#liqueur #cocktails #liquor #cocktail
Published
06/30/2021 by

Sorel Liqueur, a modern twist on a Caribbean classic, announces its relaunch following an investment from the Uncle Nearest Venture Fund. The recently established $50 million fund is intended to help Black-owned companies achieve their goals in the competitive spirits market. 

Based on a centuries-old elixir, the hibiscus-based liqueur is expertly hand crafted in small batches using Moroccan hibiscus, Brazilian clove, Indonesian cassia, Nigerian ginger, Indonesian nutmeg, pure cane sugar, and organic grain alcohol. "Across the African diaspora, there's an ancestral memory of 'The Red Drink'" says Sorel creator, Jackie Summers. "As part of the Transatlantic slave trade, the knowledge of this drink and its medicinal properties traveled alongside enslaved Africans to the Americas. This infusion of capital will help us tell a story of perseverance that's over 500 years old."

Sorel Liqueur's official relaunch will take place on June 24th, a date that holds personal significance for Summers, who failed 623 times at creating a shelf-stable version of this centuries-old beverage. "I'm not a food scientist. In 500 years, no one had ever made a version of sorrel drink that lasted more than two weeks. Hibiscus is notoriously difficult to work with. It's got more acidity than most citrus fruits," says Summers. "Most people try to compensate for the acidity by adding sugar until it's cloying and syrupy. Sorel solves this by balancing hibiscus with other powerful botanicals: clove, ginger, nutmeg, and cassia. Each of them wants to dominate, but instead of competing, in Sorel they dance together." 624 represents the batch number which became the final recipe for what would become Sorel Liqueur.

SorelOfficial.com will launch in partnership with Reserve Bar as part of the latter's Spirited Exchange Initiative, a program committed to highlighting every minority owned brand that is part of the Uncle Nearest Venture Fund. 624 boxes of Sorel signed by Jackie Summers will be immediately available as part of a pre-sales on the site. 

The producer of Sorel, JackFromBrooklyn, Inc. was the first known Black owned distillery in America, when it received its federal license in 2012. With support from the Uncle Nearest Venture Fund the brand will expand to markets outside of New York (both on and off premise) this summer including California, Florida, Virginia, Maryland, Kentucky, Tennessee, Georgia, and Washington D.C. Sorel Liqueur will be distributed through several notable distributors and will be available in and / or shipping to more than 40 states before the end of the year.

Comments