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Spring Sprang Early This Year: Josh Cellars Launches New Prosecco Rosé

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#Rosé #wine #sparklingwine #spirits
Published
03/03/2021 by

Josh Cellars is giving us a new reason to celebrate: Prosecco Rosé. America's most popular premium ($10+) wine brand is among the first to market with Italy's newest approved sparkling varietal.

"We all have reasons to toast those we love, maybe now more than ever," says Joseph Carr, founder of Josh Cellars. "Our new Prosecco Rosé is a way to celebrate and express genuine gratitude for simple, everyday moments, together in person or virtually."

Josh Cellars Prosecco Rosé has scents of fresh wild berry and blackberry, complemented by a refreshing acidity and effervescence. It is light bodied, pairing perfectly with seafood, cured meats, cheeses and classic brunch dishes like eggs Benedict.

Until last year, Prosecco Rosé was neither permitted nor even possible. Prosecco production is tightly controlled by Italian wine officials to ensure superior quality, making it similar to wines of the Champagne region. To clearly differentiate Prosecco Rosé from other bubbly selections, winemakers must follow specific guidelines related to sourcing and production.

All Prosecco is made in a specific region of northern Italy, with at least 85% Glera grapes. While many Americans may not recognize the name, Glera's wine roots go back to the Roman Empire. Notably, Glera ripens later than some other grapes, providing a higher acidity ideal in sparkling wine.

Previously, Italy permitted winemakers to blend only white grapes to produce Prosecco. Last year, Italian wine officials changed the rules, allowing for up to 15% Pinot Noir, a red grape. Pinot Noir enables the production of outstanding sparkling wines and it is often used in some of the best white and rosé Champagnes. 

"Prosecco Rosé is like a perfect marriage," says Daniele Pozzi, a fourth-generation Italian winemaker. "Pinot Noir grapes bring warmth and depth to the relationship, making Prosecco even better in many ways." In addition to flavor, Pinot Noir provides Prosecco Rosé its beautiful pink color.

Josh Cellars previously partnered with Pozzi on Josh Cellars Prosecco winemaking, which launched in 2019. In just a little more than a year, Josh Cellars Prosecco is now the fastest-growing and fourth-most-popular Prosecco in the United States. The Pozzi family now makes Josh Cellars Prosecco Rosé as well.

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