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Steve Madden Introduces Rose Goldie: A Bold New Chapter In Fragrance

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Published
06/07/2025 by

Steve Madden, the iconic American fashion brand known for its fearless style and trend-driven design, announces the launch of Rose Goldie Eau de Parfum, a new floral-ambery fragrance that captures the spirit of modern glamour and confident self-expression.

A follow-up to the original Goldie fragrance, Rose Goldie invites wearers to embrace their most glamorous selves – radiant, empowered, and ready to celebrate life in full color. The scent is a vibrant blend designed to align with today's fragrance trends, where expressive, mood-lifting perfumes dominate the conversation among Gen Z and millennial consumers.

Rose Goldie opens with sparkling Italian bergamot, neroli, and red currant, leading into a luminous floral heart of tuberose, gardenia, and pink peony. The scent dries down into a warm, addictive base of amber, white moss, and sugared musks – creating a bold, feminine trail that's both modern and memorable.

"For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance," said Christine Hassan, perfumer at Givaudan. "To achieve this effect, I crafted a blend of vibrant bergamot, luscious red currant, and delicate pink peony. This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold."

The fragrance is housed in Steve Madden's signature heart-shaped bottle – finished with high-shine rose gold detailing. Paired with a matte white outer carton and custom rose gold foil embellishments, the packaging offers a fashion-forward take on feminine edge.

"Goldie's name means a lot to me, and with Rose Goldie, we've taken that sweet, feminine spirit and added a little edge." Said Steve Madden, Founder, Creative & Design Chief

"Rose Goldie was created for the girl who lights up every room," said Lori Singer, President of Parlux Ltd. "It's bold, glamorous, and easy to wear – designed for beauty lovers who want a fragrance that feels like an extension of their style."

Rose Goldie Eau de Parfum will be available beginning June 1, 2025, at Steve Madden stores, SteveMadden.com, Amazon, Macys.com, and select retailers nationwide.

3.4 FL. OZ. / 100mL Eau de Parfum Spray – SRP $78
1.0 FL. OZ. / 30mL Eau de Parfum Spray – SRP $46

Fragrance Category: Floral Ambery
Top: Bergamot Oil Italy, Neroli, Red Currant
Heart: Tuberose, Gardenia, Pink Peony
Base: Amber, White Moss, Sugared Musks

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