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ST~GERMAIN® Elderflower Liqueur Introduces Fleuriste ST~GERMAIN

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#liqueur #cocktails #mixology #spirits
Published
08/19/2021 by

ST~GERMAIN® Elderflower Liqueur is proud to unveil Fleuriste ST~GERMAIN, an enchanting flower shop and cocktail bar, in collaboration with James Whiteside, American Ballet Theatre Principal Dancer & Choreographer as well as the author of forthcoming CENTER CENTER, and Laura Kim, Fashion Designer behind Oscar de la Renta and MONSE. ST~GERMAIN and the two artistic visionaries conceived Fleuriste ST~GERMAIN to add a dash of inspiration and creativity to people's summer weekends and re-establish community after a long period spent apart.

With exclusive performances, conversations, intricate design touches, artfully crafted cocktails and a bespoke Spritz station, Fleuriste ST~GERMAIN is designed to create moments for the local community to come together and celebrate the city's creative resurgence. Registration for the limited-run events is available HERE.

Fleuriste ST~GERMAIN is the latest iteration of the brand's Salon ST~GERMAIN series, which enlists unexpected pairings of creative talent to collaborate on an experience or product. The program draws inspiration from French salons, which brought together luminaries for rousing debates and artistic creativity, playing an integral role in the cultural and intellectual development of society from the Enlightenment through its apogee in 1920s Paris.  

With every bottle of ST~GERMAIN made from up to 1,000 fresh, handpicked elderflower blossoms, the two collaborators were inspired by the joy of giving and receiving flowers. To reinterpret traditional French salons to the present day, the duo re-envisioned a flower shop or "fleuriste" en français as a cultural hub with spontaneous chords of creativity strung throughout the day. Just as ST~GERMAIN works in harmony when it comes together with others, programming takes an iconoclast format: fashion designers meet florists meet prima ballerinas meet mixologists.

On arrival at Fleuriste ST~GERMAIN, guests will be greeted with a floral wonderland, which will serve as the backdrop for various talks and specialty cocktails. Each day there will be special performances conceived by Whiteside, costumed with original designs by Laura Kim, and complemented by an exclusive cocktail menu from ST~GERMAIN National Ambassador Earlecia Richelle.

"We're thrilled to launch the second iteration of Salon ST~GERMAIN with two visionaries like Laura Kim and James Whiteside," said Emma Fox, Global Brand Vice President at ST~GERMAIN. "Like the original French salons, Fleuriste ST~GERMAIN will encourage people to step inside for creative cocktails and conversations with cultural tastemakers for a dash of inspiration to effortlessly elevate their summer weekend."

Fleuriste ST~GERMAIN's Curators added:

"I'm honored to be a lead Curator for the inaugural Fleuriste ST~GERMAIN, which for me is an exciting platform to initiate a spirited dialogue around the future of the arts and design with a like-minded community," said James Whiteside, Principal Dancer & Choreographer of America Ballet Theatre and author of forthcoming Center Center.

"It's been so refreshing to collaborate with James on Fleuriste ST~GERMAIN, as it marks an opportunity to think about the future for our creative industries and all of the opportunities to advance change in style - I hope everyone can leave equally inspired!" said Laura Kim, Co-Creative Director of Oscar de la Renta & MONSE. 

Fleuriste ST~GERMAIN is a free event open to the public (21+) from Friday, August 13 through Sunday, August 15. For more details on programming and to sign up to attend, please visit HERE.

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