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Summer's Favorite Rosé Collab Returns: Santa Margherita Wines and LoveShackFancy Reunite

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#Rosé #wine #sparklingwine #winemaking
Published
06/25/2026 by

Santa Margherita Wines is officially kicking off rosé season with the return of its fan-favorite LoveShackFancy collaboration. Back by popular demand, the two celebrated brands are reuniting for a second summer, unveiling a limited-edition release that is bigger, dreamier, and more collectible than ever before. Available beginning June 18, this evolution will consist of the crowd-pleasing 1.5L magnum bottle alongside Santa Margherita Rosé's first-ever 3L jeroboam format—both wrapped in a brand new, whimsical LoveShackFancy custom-designed floral print.

The statement-making 3L jeroboam will be Santa Margherita's largest rosé format ever released, conceived for poolside afternoons, sunset soirées and summery celebrations. Containing approximately 20 glasses of rosé, the extraordinarily limited-edition size was designed to bring people together while serving as a striking centerpiece for the season.

Wrapped in LoveShackFancy's custom-designed floral print, both the returning 1.5L magnum and debut 3L jeroboam blend timeless Italian elegance with whimsical, feminine charm in a keepsake-worthy package that offers a lasting memento long after the final pour.

"We've always believed rosé is about more than what's in the glass; it's about creating moments people want to share together," said Jane Scott, Vice President of Marketing at HERITA USA. "With the return of our collaboration with LoveShackFancy, we wanted to create something that feels truly special for summer — celebratory, romantic and designed to bring people together all season long."

After pioneering the Pinot Grigio category and helping put Prosecco Superiore on the map, Santa Margherita has become synonymous with iconic Italian wines. Its Rosé is no exception. Elegant, lively, and unmistakably Italian, Santa Margherita Rosé has become a staple for summer entertaining. Inspired by the colors of a Venetian sunset, the wine blends Chardonnay from the mountainous vineyards of Trentino, Sauvignon Blanc grown near the warm Adriatic coast, and a touch of Venetian Pinot Nero. The result is a beautifully balanced rosé with delicate floral notes and its signature pink hue.

"When we launched this collaboration last summer, the response from our community was truly something special," said Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy." Rosé, florals, and gathering the people you love, it just makes sense for LoveShackFancy. For year two, we wanted to dream even bigger. The new print, the magnum, and now our first ever jeroboam. It feels celebratory and romantic and so completely perfect. We hope it becomes a part of your most treasured summer moments like it has with ours."

The limited-edition Santa Margherita x LoveShackFancy Rosé wine collection will officially be available online and in stores beginning June 18, just in time for the summer solstice. The 1.5L bottle will be available at select retailers nationwide for $64.99. The highly limited 3L format will be available for $124.99 while supplies last. For those looking to secure a bottle online or locate one in-store, the brands have launched GetRoséReady.com, a dedicated destination for purchase information (once available), partnership details, and even a custom-curated Spotify playlist, Radio Rosé, to serve as the soundtrack to the season ahead.

The brands will also bring the collaboration to life this summer through a takeover of the iconic Hamptons Ambassador, the luxury coach service that transports New Yorkers out east each summer. Wrapped in custom co-branded creative, select buses will be transformed into larger-than-life Santa Margherita x LoveShackFancy Rosé bottles. Inside, riders will enjoy Santa Margherita x LoveShackFancy Rosé-inspired motifs and thoughtful touches that extend this collaboration's experience beyond the bottle and into the journey itself.

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