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Teeling® Whiskey Named the Official Irish Whiskey Partner of Notre Dame Fans

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Published
09/09/2023 by

TEELING Whiskey Company, the brand committed to bringing small batch, big flavour to Irish Whiskey, is delighted to announce its partnership with Notre Dame Global Partnerships as the Official Irish Whiskey Partner of Notre Dame Fans in the US. This ground-breaking, long-term partnership kicks off on the heels of TEELING's sponsorship of the Notre Dame vs. Navy football game in the Aer Lingus College Football Classic in Dublin on August 26th, marking the 96th game played between the Fighting Irish and Navy's Midshipmen. Amplifying their shared Irish heritage and values, TEELING and Notre Dame's partnership - the first spirit partnership for the Fighting Irish - combines their daring innovation and independent spirit, as well as the brands' progressive approaches and commitments to excellence.

"Partnering with a storied institution like Notre Dame, with such a passionate fan base tied to our shared Irish roots is an honour for TEELING. With our shared dedication to quality of the highest order and the unwavering spirit of The Fighting Irish, we look forward to what's in store," said Stephen Teeling, Co-Founder and Sales & Marketing Director, TEELING Whiskey Company. "TEELING is thrilled to be sharing our award-winning whiskies with Notre Dame fans and alumni and to be aligning with a world class athletics program that shares our commitment to excellence."

Additionally, TEELING Whiskey, Notre Dame Global Partnerships (NDGP), and Notre Dame Athletics will collaborate on an annual responsible drinking campaign. Designed to encourage moderation among fans, students, and the country at large, the campaign will feature on-site branded experiences, and will be promoted through traditional channels such as radio and print.

"With our commitment to excellence, innovation and family, partnering with such a renowned brand as TEELING Whiskey is a natural fit for us," said University of Notre Dame Deputy Athletics Director Jim Fraleigh. "We look forward to working with TEELING throughout the partnership in an innovative way and spreading the message of moderation as we collaborate on an impactful responsible drinking campaign to constituents around the globe."

As a part of the official partnership, TEELING will provide millions of Notre Dame fans nation-wide with exciting new bottle releases, customized fan experiences, merchandising, luxury tastings, and more, highlighting how Teeling is a whiskey that is meant to be enjoyed with friends.

TEELING Whiskey is the only Irish whiskey brand to have been honoured as the "World's Best" whiskey across multiple categories at the World Whiskies Awards, 2019-2023, in addition to winning over 500 international awards over the last 10 years. Notre Dame is one of the most recognizable and iconic institutions in collegiate athletics and offers brands a unique opportunity to connect with fans, students and alumni globally. The partnership between these two legacy-driven trailblazers will inspire longtime Notre Dame fans and new members of the Fighting Irish family, to connect around events and experience the world's most awarded Irish Whiskey.

Notre Dame Global Partnerships, a joint venture between Legends and JMI Sports, facilitated the partnership.

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