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Tequila Herradura® Debuts Super-Premium Expression Tequila Herradura Legend®

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#tequila #mixology #cocktails #spirits
Published
12/30/2022 by

Following exceptional consumer demand after an extraordinary test launch, Tequila Herradura® is expanding the availability of its super-premium expression, Tequila Herradura Legend®. The unique Añejo tequila has become a permanent expression in the portfolio and showcases the brand's sophistication in barrel-making. A must-have for tequila enthusiasts with an elevated palate, Legend is available nationwide, just in time for holiday gifting season.

"The national expansion of Herradura Legend marks a new chapter for our Tequila portfolio as it helps drive the super-premium category in tequila," said Jesus Ostos, Brand Director, Tequilas at Brown-Forman. "Tequila Herradura Legend is the perfect centerpiece for consumers looking to instill luxury into life's extraordinary moments this holiday season."

The first creation of Casa Herradura's Master Taster Karinna Enriquez, Tequila Herradura Legend is made in small batches from the finest 100% Blue Weber Agave, traditionally cooked, naturally fermented, twice distilled, and matured for at least twelve months using a unique combination of seasoned, grooved and new American white oak barrels. The brand's unique process results in a special Añejo tequila with an incredibly rich, deep color and a luxurious, velvety smooth taste.

"As my first project as Master Taster at Casa Herradura, it was an honor to take part in a carefully-crafted process that truly captures a new luxury expression at its best," said Karinna Enriquez, Master Taster of Tequila Herradura. "Now, tequila lovers and spirits enthusiasts across the United States will be able to level-up their holiday celebrations with the help of Tequila Herradura Legend."

Tequila Herradura Legend will be available nationwide to purchase on Reserve Bar and Drizly with a suggested retail of $150 USD. For more information on Tequila Herradura Legend, and to learn more about the entire Tequila Herradura family, visit www.Herradura.com.

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