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The Glenlivet Releases a Dynamic New Expression: The Glenlivet 14 Year Old

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#spirits #whisky #whiskey #bourbon
Published
09/04/2019 by

The Glenlivet is breaking convention and encouraging consumers to rethink traditions within the single malt category with the release of a dynamic new expression: The Glenlivet 14 Year Old. Featuring sweet and fruity aromas, the newest liquid is the first in The Glenlivet portfolio to introduce single malt whisky selectively finished in high-quality ex-Cognac casks to the U.S. market.

The Glenlivet 14 Year Old sees The Glenlivet's iconic style of citrus and floral notes and creamy smoothness complemented by the sumptuous influence of select ex-Cognac casks, which include moist raisins, chocolate and licorice, to deliver a deep and intense experience. The new liquid is the latest step in the distillery's quest to inspire and open up to a new generation of whisky drinkers through bold and unconventional flavor combinations and finishing techniques.

"With The Glenlivet 14 Year Old we've created something truly iconic that embodies our incredible legacy while putting a modern spin on single malt whisky that's been selectively finished in former  Cognac casks," said Sona Bajaria, Vice President of Marketing, The Glenlivet, Pernod Ricard USA. "The Glenlivet brand is built on a passion for extraordinary products and 14 Year Old was created with that in mind. We are confident consumers will love this new liquid as much as we do."

The Glenlivet 14 Year Old will be exclusively available in the U.S. beginning in July 2019, where it will be a welcome addition to the thriving single malt Scotch whisky category and expand consumer choice as demand for new flavor profiles continues to grow.

"We crafted The Glenlivet 14 Year Old with the curious single malt community in mind," said Alan Winchester, The Glenlivet Master Distiller. "The beauty of the whisky lover is that their palate is always evolving, searching for the next flavor experience, and we're proud to add this delicious aged single malt, with portions selectively finished in ex-cognac casks, to our portfolio. The blend of rich Cognac-cask flavor influences and our signature fruity, smooth style are guaranteed to captivate single malt drinkers looking to explore."

"Having spent time with whisky drinkers in the U.S., you can see the passion for original single malt innovation growing, and we're confident The Glenlivet 14 Year Old will be a success with those looking to explore new flavor frontiers," continued Winchester.

To sync with the bold, new color of The Glenlivet 14 Year Old's packaging, The Glenlivet has teamed up with the Purple Heart Foundation to give back to those who serve by encouraging consumers to join them in raising a glass to service members.

For every bottle of The Glenlivet 14-Year-Old sold to participating retailers from July 1 – December 31, 2019, The Glenlivet will donate $1 to The Purple Heart Foundation, with a minimum guaranteed donation of $50,000, up to $100,000.

The Glenlivet 14 Year Old will be available for an MSRP of $55 for 750ml and is the first The Glenlivet expression to launch since the brand unveiled a fresh new look and campaign earlier this year.

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