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The Maison Hennessy Gives Back to the Bartenders Benevolent Fund

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#whiskey #bourbon #spirits #cocktail
Published
06/01/2020 by

Moët Hennessy in Canada has launched a national program entitled Coming Together to support its local partners during the pandemic. Due to COVID-19, the hospitality sector has been heavily impacted, and the livelihood of bartenders, restauranteurs and service staff has been uprooted as they navigate this new reality.  As part of the food and beverage community, Moët Hennessy in Canada is supporting its partners through their Coming Together initiative with The Maison Hennessy donating $50,000 CAD to the Bartenders Benevolent Fund, in recognition of the hardships the hospitality community is currently facing.

"The Maison Hennessy is proud to support the Bartenders Benevolent Fund as it directly benefits the community we are a part of," says Veronique Gonneville, national communications director of Moët Hennessy in Canada. "The non-profit organization was created by industry members to benefit bartenders, servers and front of house support staff in the hospitality industry across Canada."

The national Coming Together program is a multi-faceted campaign aimed at supporting the hospitality community through local and national initiatives that will continue throughout 2020.

"Coming Together with Moët Hennessy in Canada is our way to thank our friends in the food and beverage industry that have supported us in immeasurable ways," says Alexis de Calonne, managing director of Moët Hennessy in Canada. "We know that many of our partners are facing unprecedented challenges at this time, and we are committed to being there for them, both with unique initiatives and financial donations."

Campaign elements include:

  • #HENNESSYMYWAY – The Maison Hennessy is committed to supporting its mixology community as part of a global initiative titled, #HENNESSYMYWAY. Fifty Canadian bartenders will be engaged to showcase their mixology skills and will be offered a direct donation of $500 CAD and a branded Hennessy gift package. Bartenders will share a 30-second social media video showcasing how they enjoy Hennessy their way for a chance to be featured on Hennessy.com.
  • The Coming Together Cocktail Project – Moët Hennessy in Canada will support its trade partners through a national initiative titled, "The Coming Together Cocktail Project" featuring cocktail recipes from Canada's top 50 mixologists. In addition to providing remuneration to participants, the initiative aims to raise funds via the sale of a high-gloss coffee table or digital magazine, which will be available at key retailers across Canada later this year, with all proceeds benefiting the Canadian cocktail creators.
  • Coming Together Instagram Live Cocktail Sessions – To inspire creativity and at-home mixology, Moët Hennessy in Canada is hosting weekly Coming Together Instagram Live cocktail sessions educating social media audiences on the essentials of cocktail making with brand ambassador Sabrine Dhaliwal and a special guest joining each week. Moët Hennessy will make a charitable donation to each guest's charity of choice. Cocktail sessions take place every Thursday at 4:00 p.m. PST on Sabrine's Instagram page: @sabrinedhaliwal.  
  • Restaurant & Catering Partnerships – To support local trade partners, Moët Hennessy in Canada is designing bespoke consumer packages and promotions to create memorable at-home experiences featuring elements like virtual tastings, surprise guests and more.

The most recent collaboration with byPeterandPauls.com features luxurious at-home dining experiences that include a virtual product tasting component with a Moët Hennessy brand ambassador. Partial proceeds will support select Canadian charities and their efforts during COVID-19.

For more information about the national Coming Together campaign, follow along and use hashtag #ComingTogether.

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