The Perfect Purée of Napa Valley, the leading U.S. producer of premium fruit products for culinary and beverage professionals, announces its acquisition of Strongwater, the Colorado-based maker of award-winning bitters, mixers and whole-plant beverages with global flavors and functional benefits.
Strongwater will continue making its products in Colorado. The acquisition marks a strategic expansion for The Perfect Purée of Napa Valley as the company continues to invest in innovative ingredients and elevated food and beverage experiences for operators, bartenders, chefs and consumers nationwide.
Michele Lex, CEO of The Perfect Purée, says the two companies have the same artisan ethos. They share a deep commitment to craftsmanship, flavor innovation and empowering beverage professionals with premium ingredients that inspire creativity behind the bar and beyond. "What immediately drew us to Strongwater was the like-minded approach and variety of products crafted by craftsmen," says Lex. "Much like The Perfect Purée of Napa Valley became the secret ingredient behind some of the world's best cocktail and culinary programs, Strongwater has developed products that operators rely on to elevate flavor, creativity and guest experience. We saw an incredible opportunity to bring that innovation to a broader national platform."
Founded by Nick Andresen, a former chemist, Strongwater originated in a garage with a mission to 'obliterate boring flavors.' Drawing inspiration from his half-Norwegian and half-Korean heritage, Andresen blended generations of Scandinavian folk medicine and Asian herbal tonic traditions into a line of craft bitters and functional beverages designed to create memorable drinking experiences. He is joined by bartender Kyle West, Strongwater's beverage engineer, who crafts the company's 'potions' into a portfolio of non-alcoholic beverages, botanical mixers, sparkling tonics, bitters, and functional beverages. Alex Kayir leads Strongwater's sales efforts. Products include Grapefruit Soda, Black Walnut Bitters and Spicy Bonfire Bitters have won numerous Bartender Spirit Awards, SIP Awards and Good Food Awards.
"Our offerings were created for people who want more from what they pour," says Andresen. "Joining forces with The Perfect Purée allows us to stay true to that mission while reaching new audiences across the country."
The Perfect Purée of Napa Valley plans to leverage its extensive foodservice and hospitality distribution network to accelerate Strongwater's growth in bars, restaurants, hotels and specialty retail channels throughout the United States.
Strongwater's products will be featured in cocktails and spirit-free offerings at The Perfect Purée of Napa Valley's booth (#8B-759) during Bar Convent Brooklyn, June 9–10 at Industry City in Brooklyn, New York.