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The Rootist Introduces a Biotech Breakthrough in Wellness for Roots, Scalp, and Hair

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Published
01/16/2024 by

From established beauty entrepreneur David C. Chung, founder of the beloved skincare brand Farmacy Beauty, comes The Rootist, a breakthrough in biotechnology that treats the roots, scalp, and hair as one connected ecosystem with the new proprietary Rootbiomic Ferment™. Brewed for benefits, Rootbiomic Ferment™ is found in every formula of The Rootist to promote anchored roots, a balanced scalp, and optimal hair wellness.

"The Rootist is bringing innovation with ultra-concentrated hair treatments that eliminate the need for 'added water,' thus reducing product and packaging waste. 'Added water' is found in most haircare products, yet provides no additional benefits," said Chung, Founder and CEO of The Rootist. "The Rootbiomic Ferment™ replaces water in all six formulas to deliver stronger, healthier hair through clinically effective, biological ingredients."

The Rootist combines the ancient science of fermentation with clinically proven proteins, botanical roots, and nutrient-dense mushrooms that are amplified with megasonic extraction. During this process, the Rootbiomic Ferment™ increases the bio-availability and penetration of nutrients and creates pre-, post, and parabiotic nutrients to support healthy hair cycles, strengthen the scalp barrier, and increase hair softness and shine. This is the evolution of haircare; to nourish, boost, and protect the connected roots, scalp, and hair ecosystem. You can check out My Haircare & Beauty for more information.

"Sephora was the perfect partner to bring The Rootist to today's sophisticated, eco-minded consumer. The Rootist prioritizes sustainable, biodegradable, and sulfate and silicone-free ingredients that are good for people and the planet, and come housed in recyclable and reusable packaging – values we know Sephora is closely aligned with," added Chung.

"We are so pleased to be the exclusive launch partner of The Rootist and to continue to bring our clients innovative, effective products that support holistic hair wellness," said Jennifer Lucchese, VP of Haircare Merchandising at Sephora.

All products from The Rootist are clean, vegan, sulfate and silicone-free, made with responsibly sourced ingredients, tested for biodegradability, and Leaping Bunny certified cruelty-free.

Meet the new lineup designed to visibly transform from root to tip:

  • BioBrew™ Fermented Strengthening Serum $48, 1 fl oz
    An all-in-one treatment that revitalizes and repairs roots, scalp, and hair with Rootbiomic Ferment™ - for 3x stronger hair in just one use.* BioBrew™ is clinically shown to reduce breakage, protect from heat, control frizz, and boost shine.

  • Strengthen Concentrated Shampoo & Conditioner $30-$32, 4 fl oz
    First-of-their-kind, highly concentrated formulas designed with 'no added water', requiring only half the usual amount of product needed. Powered with Rootbiomic Ferment™ to gently cleanse, visibly improve the strength of the hair, and provide intense moisture and protection, respectively.

  • AHA+ACV Pre-Shampoo Scalp Clarifying Rinse $32, 4 fl oz
    A fermented, microbiome-friendly scalp treatment – boosted with alpha hydroxy acids and apple cider vinegar – to gently exfoliate and remove build-up without stripping moisture or disrupting scalp pH. Designed for all hair and scalp types, especially oily, to ensure a healthy environment for roots and hair.

  • Dry Shampoo Powder $26, .17 oz
    A talc-free, dry shampoo powder that brings balance to the scalp with Rootbiomic Ferment™ and Upsalite (magnesium carbonate), which seamlessly blend into hair to absorb oil and sweat, instantly and over time. Packaged in an on-the-go brush for easy application between washes.

  • Clarifying Balancing Serum for Oily Scalp $48, 1 fl oz
    A lightweight, leave-in 1% salicylic acid treatment that reduces and controls excess oil production. Designed for oily hair and scalp types, Rootbiomic Ferment™ and chlorella nourish and soothe irritation for a clear scalp, voluminous roots and protected hair.

The Rootist is available to purchase now online at TheRootist.com and Sephora.com and subsequently in-stores at Sephora in North America beginning February 23rd, 2024.

For more information on The Rootist, please visit TheRootist.com and follow on Instagram, TikTok, and Facebook.

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